Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.
ABOUT SHANNON CLEMENT:
Shannon Clement
Fractional Chief Marketing Officer (CMO)
Engagement Marketing
https://engagementmarketing.ca
613-799-5207
shannon@engagementmarketing.ca
Book a meeting: https://calendly.com/shannon-cmo/30min
Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful.
As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy.
CHAPTERS
01:24 Meet Shannon Clements from Engagement Marketing
03:22 Shannon’s journey to space
07:06 Shannon’s journey to marketing
09:18 Starting with Start-ups
10:08 Fractional Leadership
14:27 Reducing costs
15:51 Fractional Leadership is not for everyone
17:44 Start-ups
19:37 Women’s Aerospace Network
21:44 Women in leadership
24:47 Dominant Information Solutions Canada (DISC)
26:38 Fun bits of marketing - translating the message
29:59 Companies transitioning into the space industry
31:23 Understanding the audience and their language
32:29 Space industry in 10 to 20 years
36:31 Final thoughts
MENTIONS:
Beth Mund Casual Space Podcast
N2K T-minus Space Daily
Women’s Aerospace Network
Women’s Space Network Award voting deadline May 1
Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.
CySat 2024
#Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
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