Strategic Space Marketing

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[00:00:38] Welcome to the Space Marketing Podcast where we look at marketing principles, strategies and tactics.

[00:00:46] Hi, I am your host Izzy House.

[00:00:48] Marketing professionals are so important in developing and growing a space company.

[00:00:55] Our guest today is providing a solution to support them as they grow.

[00:01:00] Join me as we meet Kimmy Goulash at Strategic Space Marketing.

[00:01:06] Lift off in 3, 2, 1.

[00:01:21] Welcome to the Space Marketing Podcast.

[00:01:24] Information relating to our discussion today and links to the video version can be found in the episode show notes on

[00:01:31] SpaceMarketingPodcast.com.

[00:01:34] Please like and subscribe to the podcast.

[00:01:37] It will help more people reach beyond the atmosphere.

[00:01:42] Information in this episode is for entertainment and information only.

[00:01:47] Please consult a professional for your specific situation.

[00:01:51] Several months ago, I had the pleasure of meeting our next guest at a space event.

[00:01:57] She was embarking on a new marketing journey and has developed a business to support other space companies

[00:02:06] and their marketing team.

[00:02:08] A company can experience times of overload as they approach those milestone moments.

[00:02:15] Kimmy's company can come to support the marketing team or act as a marketing partner in order for them to grow.

[00:02:23] Please welcome Kimmy Goulash from Strategic Space Marketing.

[00:02:29] Hello, Kimmy.

[00:02:31] Welcome to the podcast, Kimmy.

[00:02:34] And I, you know, we met a few weeks ago and it has been a whirlwind since we saw each other at SpaceCom.

[00:02:42] So I like to start off a little bit with introducing who you are and why did you do you love Space and how did you get involved in Space?

[00:02:54] Yeah, I was actually born into the aerospace industry with my dad's company.

[00:02:59] He's a suborbital flight provider.

[00:03:01] So I've always been around rocket launches and space events and even just seeing my dad on TV.

[00:03:08] So it's always been very normal to me to be around it and, you know, where I was going to find my place.

[00:03:14] So within the last seven years, I've been working within communications and marketing, doing various things from events to marketing materials,

[00:03:21] promotional videos, sponsoring events, all kinds of different things.

[00:03:25] And it just kind of opened up the floodgates to what I'm so passionate about doing within my career, but also being involved in the space community,

[00:03:34] which is something I've been so immersed in since I was a kid.

[00:03:38] What part of the space industry have you done the most work with?

[00:03:43] Yeah, I think it's because I've had my hands on all different kinds of things from life support to thermal control systems,

[00:03:50] spacesuits and soft goods, suborbital flight missions.

[00:03:54] Those are the things that I've had my hands on working with the most, but there's definitely a lot more room.

[00:04:01] Rockets are always going to be my number one passion and anything that involves astronauts.

[00:04:05] But I think there's still so much more innovation and technology capabilities that are out there that have the opportunity to be marketed in such a cool way.

[00:04:15] So is that why you're passionate about marketing?

[00:04:18] Yeah, you know, coming from working in small companies myself to watching my dad do what he did is,

[00:04:24] there's such a fondness I had for small companies in doing what they're doing,

[00:04:29] but they also don't always have the ability to brand themselves and target themselves in front of the correct audiences

[00:04:35] to talk about their innovations and their technologies and their capabilities to be able to be part of bigger contracts

[00:04:43] and these private smaller companies.

[00:04:46] There's so much going on and it's amazing to hear what it is they're doing in their building

[00:04:52] and the problems that they solve.

[00:04:55] So for me, being able to have those types of interactions of you do what this is so cool,

[00:05:01] why don't more people know about this?

[00:05:03] Oh, there's no marketing.

[00:05:05] Marketing is so important for that reason.

[00:05:07] So small companies and aerospace is definitely where I find myself more times than not.

[00:05:14] In the last few months, you have started an endeavor that's almost like going to the moon.

[00:05:21] So you want to tell us a little bit about the new endeavor that you have?

[00:05:25] Yeah, absolutely.

[00:05:27] I started a company called Strategic Space Marketing.

[00:05:30] It is everything of all my experience in this industry wrapped into an as needed service for smaller aerospace companies.

[00:05:39] What I realized was the work that I do is so crucial in branding and the support it does for business development teams

[00:05:48] to generate pipeline opportunities and capturing those target audiences.

[00:05:54] And with smaller aerospace companies, there's either a non-existent team

[00:05:58] and it's bandwidth being pulled from engineers and business development teams rather than just having an employee

[00:06:06] and whether that limit being budget restraints or really just full-time functionality,

[00:06:11] the gap isn't filled.

[00:06:13] It's just kind of bandwidth removed from other places where that is something that I can come in and do

[00:06:19] and fill those spaces to provide those services that support those smaller companies

[00:06:25] that just need, let's say social media or marketing materials

[00:06:30] or event management support for proper networking opportunities.

[00:06:34] It's just making myself tailor to what those objectives are and that's just not a very common thing within this industry.

[00:06:43] There's marketing agencies, there's all kinds of different support that exists out there.

[00:06:47] But what I'm doing is a little bit different and a lot of it is, like I said previously from my experiences

[00:06:54] of support that I could have used as a marketing specialist,

[00:06:57] support I could have used as a communication specialist and smaller companies that I've spoken with,

[00:07:02] these minimal needs of, we just need somebody for six months to come in

[00:07:07] and maybe help us build this campaign and get us to this target and being able to provide that.

[00:07:15] It's a very unique concept but it's very exciting at the same time to see how many companies

[00:07:20] within the short amount of time have come forward and have had these great conversations of,

[00:07:25] you do what? Really? Okay, we need this.

[00:07:29] Give us some examples of some needs that some of these small business startups, are you doing a lot of startups or establish?

[00:07:39] Some startups, yeah, some startups, some companies.

[00:07:42] Things can vary from the four cores are marketing materials, media work, event management and support

[00:07:50] and then even existing team support.

[00:07:53] So really the range is pretty open to as far as for marketing materials, whether it's catalogs, brochures, sales materials,

[00:08:03] even branding support for graphic design to media work is social media, content, promotional videos

[00:08:12] and then with events, anything and everything events, events are so important in the marketing world

[00:08:17] and the business industry from start to finish and those marketing campaigns that come with it to swag even

[00:08:24] and then like I said, with the existing team support, if there is a marketing person more times than not

[00:08:29] I hear there's months where they're just drowning in work and could use almost an intern

[00:08:35] that could come in and just they could delegate work off to support

[00:08:39] and so that's the fourth service of if there is an existing team and these are these critical heavy months

[00:08:46] there's an opportunity to utilize strategic space marketing to just come in and help

[00:08:52] and help keep your team afloat and avoid some burnout.

[00:08:57] Burnout, I was listening to a podcast this week and they were talking about how burnout is something

[00:09:04] especially with social media that is affecting a lot of social media managers.

[00:09:10] Yeah, there's a lot that goes into it.

[00:09:13] By the time you realize you have burnout, it's almost too late to get yourself out of it.

[00:09:19] So if you're a manager out there, I would like to put a point out there.

[00:09:25] If you're a manager out there and you have a team and they're dealing with a lot of things on social media

[00:09:30] maybe bring in somebody like Kimmy and give them a little bit of a breather so that they don't get burnt out

[00:09:38] because well I don't know the statistics but I think you have the capacity to lose somebody if they're burnt out.

[00:09:46] Absolutely, absolutely and especially within this industry there's so much work that happens.

[00:09:52] There's so many different projects happening at one time even and then to throw events on top of it

[00:09:57] there's just it's constant multitasking and there's a lot that goes into it and as any marketer would agree

[00:10:04] once you're so passionate about it is you don't stop until the project's done

[00:10:08] but there's definitely support that could be more utilized if it's made available.

[00:10:14] In previous positions that's definitely something I would have jumped all over had I had the opportunity to bring on support

[00:10:20] and say hey I just need someone for six months that can help me finish this event

[00:10:24] or give me some other compelling content to kind of work off of

[00:10:30] that I you know there's just so many different things that happen within this marketing world

[00:10:35] and a lot of times I've seen it's one marketing person for a small company and it is a lot of work.

[00:10:42] Oh my gosh yes.

[00:10:44] Because there's not a team to work with you know that's the hardest part is most companies

[00:10:49] you know whether it's engineering or finance or whatever it may be there's a team

[00:10:54] and sometimes with these smaller companies there isn't a team for marketing

[00:10:58] it's just the weight goes on to one person there's a lot that has to be done and

[00:11:02] and you can drown I mean from the content that needs to be developed just for

[00:11:08] promoting the company to you know if you are going to conferences

[00:11:14] and you're putting on an event you know the events themselves my goodness

[00:11:19] they're probably the most stressful of all of them because your deadlines happen like

[00:11:25] two months before the actual event happened you're just you're burning the midnight oil

[00:11:31] trying to get out all the basic information that needs to float this event and make it a success.

[00:11:38] There's content that needs to be made while you're at the event and doing the work that you're doing

[00:11:43] so there's there's you know you're definitely built to be multitasking if you're

[00:11:48] if you're doing anything within marketing but

[00:11:51] and then post event.

[00:11:52] And then post event yeah it's factoring that into projects that are happening that aren't event related.

[00:11:58] There's yeah there's so much within space marketing that happens and you know press releases and then

[00:12:05] there's this new technology you know there's there's so much more and you know social media is such a great

[00:12:10] great example of how much that does take is then there's engagement that is required

[00:12:15] with social media it's not just making a picture and posting it there's a lot more there's

[00:12:20] there's genuinely I say this all the time when I talk to people is there's such a science to marketing

[00:12:26] there's such a strategy that has to be encompassed into every single thing that you do because

[00:12:31] everything has a ripple effect and everything has a timing and a deadline that has to be adhered to

[00:12:37] in order for the other processes to follow after.

[00:12:40] Yeah there's there's a lot that has to go on and it has to consistently happen.

[00:12:45] It's all planned to I mean just the pretty much if you're just posting you're not even creating a post

[00:12:53] you're just posting you're looking at an hour or two hours three hours a day.

[00:12:59] Yeah just managing the social media not even the creation part or the planning part.

[00:13:06] Yeah social media is a much bigger job than I think most will will realize it's definitely

[00:13:12] not just about posting there's a lot more that has to happen for that to to have a consistency

[00:13:18] is that is key with social media as it is consistency as much as everything in the marketing world

[00:13:23] isn't consistent social media has to be.

[00:13:26] And it has to tell a story and it has to back up your company's story and if you're just

[00:13:34] posting just for the fact of posting I can get you in a lot of trouble you can have a backlash

[00:13:40] you didn't expect so by doing that.

[00:13:43] Yeah it gets boring and like you said it's storytelling and every every technology highlight

[00:13:49] has an important factor to the solution that each company solves.

[00:13:54] It's you know my thing is not selling the product you have it's the solution you solve

[00:13:59] and that's what social media aims to do is it tells that story of this isn't a popularity vote

[00:14:06] it's we want to hit targeted markets of you know quality versus quantity as I want to be

[00:14:11] in front of the companies that have potential contract revenue for me or for this company

[00:14:17] that I work for that's first and key it's not hope I get a million likes from you know

[00:14:22] all these people it's you want to be in front of the right people.

[00:14:26] Exactly exactly but the algorithms make a difference too in the popularity contest

[00:14:33] because you have to be popular enough that it picks it up and says oh this is somebody

[00:14:39] people want to know and yeah it starts to feed in so you need to have that delicate balance for sure.

[00:14:46] Yes absolutely balances definitely the word there.

[00:14:49] Yes balance balance sometimes so yeah okay so let's uh let's get into some meat so what are

[00:14:58] some of the marketing challenges that you see in the marketing industry right now.

[00:15:06] You know sometimes what I come across is just the lack of awareness for that need of marketing

[00:15:12] there are plenty of times that I'll have conversations where it can be treated very much as a lux

[00:15:17] um as in well because you're lucky enough to have a marketing department because

[00:15:22] you know that must mean you have extra money to do so where it's like it's it is such a necessity

[00:15:27] so there is a lot of educating that can come with some of the conversations I'll have of

[00:15:31] you know there's such a relationship between business development and sales and marketing

[00:15:35] um and the way things are captured having the ability to have those those conversations

[00:15:41] and interacting and explaining what marketing does is still kind of new to a lot of people

[00:15:47] that I've spoken with and like I said there's there's a lot of well we have our business

[00:15:52] development teams doing this or we have our engineers that'll kind of put things together

[00:15:56] and you know that's great that's not to say that you know not everyone or that people don't have

[00:16:01] the same skill sets as well but it takes that bandwidth away from what they need to be doing

[00:16:06] so that's that's definitely one of the challenges that I've seen and you know some of the other

[00:16:10] things I've noticed is there's just there's not a whole lot of space marketers out there

[00:16:15] there's there are there are plenty but it can be really hard to connect with um

[00:16:20] and find everybody because it's you really have to dig uh to find fellow space marketers

[00:16:25] and the reason that's important is for those collaboration opportunities

[00:16:29] so many space companies work together and on similar contracts and not all the time

[00:16:35] will I see similar companies working on similar contracts doing collab work

[00:16:40] um and I know there there can be some limitations to why that can't happen but

[00:16:44] that's not always the case and collaborations can be very important because that gets you

[00:16:48] in front of their audiences versus them getting in front of your audiences

[00:16:52] it's a very pair relationship so it's just it's getting more and more people

[00:16:58] in the community um for those reasons that do work with aerospace companies

[00:17:03] and having the ability to work together as a community as the space marketing community

[00:17:07] along with educating those not in the space community of why this is so important

[00:17:11] why this is so critical and how much it benefits the business development team

[00:17:17] to bring in those pipeline opportunities to have the correct materials

[00:17:22] to have the right branding just to make the correct statements needed

[00:17:27] to to enhance the conversations that are to come from that

[00:17:32] hold on to your boosters we will be right back with guest Kimmy Gulosh

[00:17:38] at strategic space marketing after a brief message from our sponsors

[00:17:43] please like and subscribe to the space marketing podcast so you don't miss a thing

[00:17:49] so let's go let's dig a little bit deeper into that because I think that's important

[00:18:11] a lot of the a lot of businesses don't think that marketing is something that they need to be concerned with

[00:18:17] until if they're concerned at all till much later because you know that that's how it's always been

[00:18:23] but with commercial space being the way it is right now

[00:18:29] you went from two countries being involved in the space industry to the last figure I heard was 80 countries with space agencies

[00:18:39] so the competition has gotten fierce and if you are not bringing marketing in in the beginning

[00:18:47] you're losing all kinds of advantages so marketing can help you with determining who your audience is

[00:18:56] and what resonates with them and how to connect with them which can determine what your product looks like

[00:19:06] if you create a widget and you bring marketing in after the widgets already been produced and it's already been

[00:19:14] you know it's you've got spent millions of dollars on this widget and then all of a sudden you find out

[00:19:22] it's a little off in what people need and there's not a commercial use for it so I my bullhorn

[00:19:30] because marketers are bull horns but we're also in a way where like you said it's it's a science

[00:19:36] and it's an art so it can be very useful for a company in the beginning of their process before they even

[00:19:45] and with investments to so I want to go down that a little bit because you have to market to your investors.

[00:19:53] Yeah and yeah you're absolutely right that is so important because there's there's so many of these smaller companies

[00:19:59] that are very comfortable with organic growth and you know not to say that they don't do well there's plenty of

[00:20:05] a very small even private companies that do significantly well and they're not really interested in expanding

[00:20:11] they like the small company feel and you know I'm all all for that not everyone wants to be the next northrope or Lockheed

[00:20:18] however the opportunity for larger contract opportunity is kind of where that markers being missed of yes

[00:20:25] this you can still stay within the values of what you want your company to look like but you can still

[00:20:31] have the opportunity to be marketed in front of a company that would want to do a larger scale contract

[00:20:38] that not only boost your your company's awareness but you know provide them a profit to have more money to put into

[00:20:45] different advances to your technologies that are already thriving and that's kind of the scope that gets missed with

[00:20:51] smaller companies that don't see the need for the marketing as we do well we have great contracts we kind of do

[00:20:57] everything organically we don't do social media and you know to each his own absolutely but that's the part of

[00:21:03] you know you can still still stay encompassed in that value of being a small company but still have growth that

[00:21:09] you can manage the way that you want to with new and better opportunities that give you funding to do more that

[00:21:15] you want to do I your technology is to that next level your your amazing innovations have gone this far

[00:21:23] what if you have the ability to take it another step then what would that look like and who would that put you

[00:21:28] in front of and it's those questions you have to kind of ask to get people's minds like oh yeah like I guess that

[00:21:34] that makes sense as marketing professionals that's part of our training right you know we just don't decide one

[00:21:42] day oh I'm gonna be a marketing professional you know you go to school you do you learn you see case studies

[00:21:51] and you study it just like any type of discipline like engineering and whatnot absolutely in your

[00:21:59] marketing experience what marketing strategy or tactic has been the most fun for you oh man I'm always going to go

[00:22:10] towards events everything surrounding networking opportunities is always going to be the most valuable that I have

[00:22:19] seen and also the most fun so anything marketing events that were within space is always going to be my my initial

[00:22:25] go-to of that availability is as possible building everything from marketing campaigns to promote an attendance

[00:22:32] to who's going to you know communicating with those that we want to meet with and having you know proper branding

[00:22:39] or trade shows with a booth even just fun swag things like that that really can bring more attention

[00:22:47] to an attendance then bringing people to us I really love trade shows for that reason especially if exhibiting

[00:22:55] gives us that ability to come by our booth come talk to us we have all the information here I have all the

[00:23:01] the resources I'll have my business development team my engineers my you know my senior leadership team

[00:23:08] people here to talk and it have the opportunity for them to be connected and marketing gives you that

[00:23:14] opportunity to kind of facilitate that relationship with ease by just those simple moves so networking and

[00:23:21] marketing events are always going to be right up there but communication is always going to be second to none

[00:23:27] for me it's building those relationships and keeping and maintaining those communications with those

[00:23:33] those networked relationships over time is so important.

[00:23:37] COVID took a lot of that away and we were able to get the sessions and things online during the time where

[00:23:44] we weren't able to meet in person but since COVID has lifted I think it in person events has just taken

[00:23:53] off and one of the things about an event is you have the sessions and the sessions they're really good

[00:24:00] meet and it's like a brick I equate it to a brick so you have the brick and you're able to get the brick

[00:24:07] online to do online events in information but it's what is in between those bricks that makes that

[00:24:15] building strong and it's that mortar that's in between why you're standing in line when you're

[00:24:21] you're not even thinking about it when you're in the elevator and those connections that you meet

[00:24:26] and that real person energy yeah you know that you just can't get anywhere else and so I think that

[00:24:36] in person events has really seen a resurgence in this last year especially and every everyone I talk to

[00:24:44] has seen record numbers at their events so and we met at an event. Yeah, exactly it's the face to

[00:24:53] face is just something that is undeniably way way more significant to relationship building I mean

[00:25:00] zoom is great I think anytime I can be in a meeting you want to do face-to-face because it just

[00:25:05] gives you the opportunity to to understand each other calls, text messages, emails, messaging

[00:25:12] you know however it is it's such a very very minimal opportunity to actually engage with

[00:25:19] each other and you know the face-to-face especially when it comes to events you know there's only so many

[00:25:23] events a year that we all get to see each other and there are a lot of people that do work remotely

[00:25:28] so it's just the opportunity is very slim so when it comes to those networking you know sessions

[00:25:35] it's like it's game on it's let's go see each other we're excited we're engaged we're energetic

[00:25:40] we're ready to meet catch up see where everyone's at you know sometimes it's hey we're ready to

[00:25:45] talk more or sometimes it's hey it's good to see you let's still keep this relationship going

[00:25:49] it's still maybe something for down the road or you know I know of somebody who would be

[00:25:54] interested in talking to you and that is even for myself working for another company and doing

[00:26:02] these events has played significantly with me doing what I'm doing now on my own is all

[00:26:07] these connections I've met supporting and marketing for them and for what they did is

[00:26:12] is now benefiting me of you know they've known me for so long because of that face-to-face that it

[00:26:17] it gives me more credibility and in a different way just for them knowing who I am and knowing

[00:26:23] oh yeah Kimmy or you know however and they know you're real because in this day and time

[00:26:29] we have some really sophisticated AI that's happening and so you can make somebody say

[00:26:35] something that they didn't say you can make you put them in a situation that they're

[00:26:40] not really truly there but when you're face-to-face you know that's a real person.

[00:26:46] Yeah and you connect I mean you don't just talk work you connect and you you talk about other

[00:26:52] things and you catch up and you know you kind of remember those things about each other

[00:26:56] and you know there is there is a real relationship that's built it's like a long time family

[00:27:00] friends you haven't seen for a long time and you're just excited to catch up and then

[00:27:04] you know talk about what's going on with work and figure out where where you benefit

[00:27:08] each other where you support each other because at the end of the day that's what we're looking

[00:27:11] into is how can we support one another how can we you know what can I do for you and what

[00:27:16] can you do for me and that's that's important. That's kind of fast-tracked in events when

[00:27:21] you're visiting because it's like for example you know when you're just meeting somebody

[00:27:26] in a casual way you're not going to sit there and you're not going to go straight to

[00:27:30] business you know that would just be rude but events you only you know you only

[00:27:34] have that person for just a short time and you're both on the same wavelength let's

[00:27:39] let's let's connect so that we can do better business and that's the goal.

[00:27:44] I remember the first meeting out of covid or the first conference I went to out of

[00:27:49] covid it felt like a family reunion and I just I missed it so much and I didn't realize

[00:28:00] how much I had missed it until that very first conference out outside.

[00:28:04] Yeah when we started getting back in and I love conferences I'm with you that's one of

[00:28:09] my favorite things is confidence. Yeah.

[00:28:12] Oh absolutely that's anytime I can be at a conference or a trade show or any type of

[00:28:18] event that's where I want to be because because of what value it brings and it's

[00:28:22] just it's such a fun concept to jump into and everybody's on that same you said

[00:28:26] wavelength and everyone has that same energy to like you know jump in and start

[00:28:30] diving into conversation and you know it's just that's where you finally get an

[00:28:34] opportunity to slow everybody down enough to just focus on where their feet are

[00:28:39] and that was as a marketer that is the most important thing because emails

[00:28:44] you know you can go days without talking to someone or you know you'll

[00:28:47] have just messages come and passing and it's not a full conversation it's

[00:28:51] a conversation that can get dragged out for a while and face to face puts you

[00:28:56] in front of somebody and puts you you know this is your time to talk and this

[00:29:00] is your time to communicate about the opportunities to work together and make

[00:29:04] things happen and set up that follow-up faster it just it's streamlines those

[00:29:09] pipeline opportunities so much faster it's incredible.

[00:29:13] I completely agree so okay the next question you have been in the future

[00:29:19] of space I'm gonna I'm just gonna you know with with the who I know you've

[00:29:25] worked with you are so immersed in the future of space it's not even funny so

[00:29:30] for you where do you see the space industry in the next 10 to 20 years?

[00:29:40] I think you know obviously with the growth of the industry itself

[00:29:44] innovation is a constant there's always new advancing technologies all the time

[00:29:49] so I think that is you know naturally to be expected but private companies I see

[00:29:55] private companies making more of an impact and having more accessibility to

[00:30:02] these larger opportunities that are coming our way with these technology

[00:30:05] advances but with that being said that also means I think I really see

[00:30:09] space marketing just becoming a much larger community as these as these

[00:30:15] private companies start coming out and start coming forward and ready to

[00:30:19] start working on collaboration efforts and things like that it's just going to

[00:30:22] streamline the need for more people like myself and others within the

[00:30:27] media world not just marketing but you know even just specifics to

[00:30:32] videographers specialized in only aerospace and web developers that

[00:30:38] specialize in aerospace and I think there's just more and more people that

[00:30:41] are focusing on those niches I've even heard of you know some engineers

[00:30:47] wanting to specify on specific contract work that they would like to do

[00:30:51] independently and just having that ability to focus on just that one

[00:30:56] thing instead of working on multiple different projects so I think there's

[00:31:01] a lot of growth in that realm of people being able to do that on

[00:31:06] their own in their own way and growing the communities that surround them doing

[00:31:10] the same things. Space itself is you know is drawn to people that are

[00:31:16] passionate about whatever that segment that thing that they are into it's

[00:31:22] not just a job that they just slough off to every day and they don't do

[00:31:27] it for the money obviously a lot of startups definitely is not something

[00:31:33] that's a driver and so that is one of the things I think it attracts those

[00:31:39] type of people that really just want to dig in and and I want to kind of go

[00:31:45] off of that a little bit and kind of build on what you said that there's

[00:31:51] a need too for space marketers to get the word out about space.

[00:31:57] I think that is really one of the things missing right now is there's a

[00:32:02] disconnect between the regular public and how much of their lives are dictated

[00:32:09] by space. Yeah, so that's one of the the horns that I toot is that we need

[00:32:15] to really do a better job of all of us that are in the industry of really

[00:32:21] reaching out to those that are not in the industry and make it relatable.

[00:32:26] Absolutely and you know marketing is such a massive industry in itself

[00:32:31] but space marketing is a whole nother ballgame right there's it's such a

[00:32:36] very specified industry and it is it's so unique and how it how things work

[00:32:42] and how we have to go about things because there there's so much that goes

[00:32:46] into it like you said there's without even just being within the space

[00:32:49] community there's so much in the world that is important that happens in

[00:32:54] this industry that needs to be talked about and unless you're involved in it

[00:32:58] you simply just don't have that knowledge you don't know what's going on

[00:33:02] and why these things are so critical you know you hear things like you know

[00:33:05] it's harmful to the environment or it's you know not not even understand

[00:33:09] like it's just rockets like why are we spending money on this or whatever

[00:33:12] it may be and it's like there's just so much more that goes into the

[00:33:15] sciences of what we're doing and what you know this this industry is

[00:33:18] trying to accomplish and how this benefits everybody you know and

[00:33:22] and I'm sure everyone hears that it's space is for everyone I see it

[00:33:26] everywhere in this community it's space is for everybody not just for

[00:33:30] people looking for opportunities in their career to work in space industry

[00:33:34] but everything that encompasses the work that's being done is a

[00:33:38] benefit for the better of humankind and they advance as that

[00:33:42] come from that well it's like our phones are space in your pocket

[00:33:47] you know we we run our banking on on satellite

[00:33:51] we look at the weather on satellite we get our directions

[00:33:55] to where we're going our traffic our GPS

[00:33:59] but also too there's a lot that comes from

[00:34:03] looking back down on the earth for example the whole holes in the ozone

[00:34:07] we were able to see that from space

[00:34:10] and pass legislation that made it so where we

[00:34:14] quit quit hurting that particular part and made these

[00:34:19] aerosols illegal so that the holes are actually healing

[00:34:23] right and so the people that bang the drama about how it's not

[00:34:28] you know it's it's polluting they really don't understand

[00:34:32] that space is actually one of the things that

[00:34:36] is saving the climate as much as it is

[00:34:40] and it's what educates us yes

[00:34:44] where you're coming from your background I mean

[00:34:48] there's so much technology being developed

[00:34:52] about how the human body works and thrives and survives

[00:34:56] that is all space driven that will come back down

[00:35:00] here and make a difference in the whole world

[00:35:04] right right and that's just like you said simply it's something that's not always talked about

[00:35:08] of you know the education that we gain from these

[00:35:12] satellites from these technologies from these missions and

[00:35:16] what that does for the planet and what we learn and how we

[00:35:20] evolve from this information that we obtain

[00:35:24] it's just it's talked about but not everywhere not enough

[00:35:28] people have their hands on to these concepts and these conversations

[00:35:32] for it to be streamlined to every market you know not just

[00:35:36] the aerospace industry and people who are interested in space but to everybody

[00:35:40] there's a lot more opportunity for it to expand outside of space

[00:35:44] outside of aerospace and different realms of

[00:35:48] networking and communication and anyone that we

[00:35:52] see just walking down the street it affects everybody but it's just not everybody

[00:35:56] talks about it. Well one of the people that are starting

[00:36:00] to talk about it which I'm excited about is John Deere

[00:36:04] recently come out there their effect they're putting in satellite

[00:36:08] equipment with their big equipment that

[00:36:12] will it's it's they are satellite driven

[00:36:16] so agriculture there's so many different I mean just if you

[00:36:20] just take that little small segment of agriculture

[00:36:24] you take health and there's so much that is happening on the

[00:36:28] ISS international space station that is

[00:36:32] Alzheimer's and Parkinson's research

[00:36:36] and learning how to clean our water and clean our air

[00:36:40] I mean there's just yeah we could go on for days

[00:36:44] about what's going on. Yeah there's a lot

[00:36:48] there there's so much so okay my last question of the day

[00:36:52] so what thoughts do you want to

[00:36:56] leave our audience with today what do you want them to mull over

[00:37:00] and think about and go ah you know what yeah

[00:37:04] okay I see that. You know I think the thing that

[00:37:08] I want to be able to say is you know just I love the

[00:37:12] spaces for everybody and that

[00:37:16] resonated with me so much over these last six months of

[00:37:20] when I was trying to make my decision after my last company of what I wanted

[00:37:24] to do and you know just taking your abilities of what

[00:37:28] you do to you and finding your place and just running

[00:37:32] with it and really just going forward

[00:37:36] with what you are good at and being the best that you

[00:37:40] can be and you know especially for space marketers there's such a need for

[00:37:44] space marketers. More and more people more

[00:37:48] marketers that are you know looking to even just jump into this field from the others

[00:37:52] you know it's such a great industry to be a part of and there's more of

[00:37:56] needed over here so definitely encourage any and everyone

[00:38:00] interested in space that there's room for everyone no matter what it is

[00:38:04] your skill set is there's going to be a need it's such a much bigger

[00:38:08] industry than I even realized until being a part

[00:38:12] of it and there's just the growth is not stopping

[00:38:16] anytime soon so. Well said

[00:38:20] well said so alright well

[00:38:24] thank you so much for joining us today and it has been a pleasure to get to

[00:38:28] to see you again and for the audience to get to know

[00:38:32] you a little bit better and your company one more time

[00:38:36] strategic space marketing

[00:38:40] and where can they find you on LinkedIn and Instagram right now

[00:38:44] everything communication like please reach out to me and feel free to to ask

[00:38:48] me any questions whether it's collaboration work or

[00:38:52] support to you as a marketer or support to you as your company

[00:38:56] I'm open to any and all conversations or if it's just marketing in general to connect

[00:39:00] as a fellow marketer. A special thanks

[00:39:04] to Kimmy Goulash at strategic space marketing for sharing her journey

[00:39:08] to space be sure to check out her links

[00:39:12] listed in today's show notes please like and subscribe

[00:39:16] to the space marketing podcast to help get the word out about

[00:39:20] space. I hope that you have found

[00:39:24] this podcast useful for your journey as you

[00:39:28] reach for the stars. This podcast is heard along

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