Todays’ guest is Spaceport America’s very own Alice Carruth, one of the spaceport industry’s most active marketing professionals. She is the public relations coordinator for one of the most iconic spaceports in the world that is home to Virgin Galactic spaceplanes,

Show Notes:

ABOUT ALICE CARRUTH

Public Relations Coordinator

Spaceport America

https://www.spaceportamerica.com/

SMP Show Notes - Expanded

Want to know more about the marketing strategies discussed in today’s podcast?

Visit the Show Notes – Expanded page for this podcast at:

https://spacemarketingpodcast.com/blog/alice-carruth-at-spaceport-america

YouTube: https://youtu.be/NrM7BLkdAhg

The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.

Education-based marketing (page 180)

Alice talks about developing a STEM/STEAM program using things around the house during the pandemic and space art posters using Hubble telescope images and icons for New Mexico.

https://www.spaceportamerica.com/education/

Events (page 160)

Alice speaks about two events that supports the space industry in New Mexico. Both events establish the state and Spaceport America in the minds and hearts of the community.

Las cruces space festival

https://www.lascrucescvb.org/las-cruces-space-festival/

Competition (page 175)

Competitions are powerful events. Alice talks about the Spaceport America Cup that was just held in June.

Spaceport America Cup

https://spaceportamericacup.com/

Podcast (page 131)

A podcast is an excellent marketing tool that establishes a conversation with your audience and can define the message that your brand is expressing.

Spaceport America Podcast

https://www.spaceportamerica.com/category/podcasts/

Tours (page 44)

Your brand is like a person. Tours provide an excellent way for your audience to get to know who your brand is.