Izzy chats with marketing guru - Mark Schaefer
Space Marketing with Izzy HouseJuly 12, 202300:50:31

Izzy chats with marketing guru - Mark Schaefer

Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.

ABOUT MARK SCHAEFER
Author, speaker, futurist, and business consultant
https://businessesgrow.com/
Community - RISE
https://businessesgrow.com/rise-community/
Podcast - Marketing Companion
https://businessesgrow.com/podcast-the-marketing-companion-2/
Blog - Grow
https://businessesgrow.com/blog/

Book list:
https://businessesgrow.com/social-media-marketing-books/
Books mentioned:
Known
Marketing Rebellion
Belonging to the Brand
Cumulative Advantage

CHAPTERS
01:17 Introduction
02:43 Story of Mark’s impact on Izzy
04:48 Known book
08:06 Marketing Rebellion book
11:42 Cumulative Advantage book
17:05 ActiveCampaign
19:12 Belonging to the Brand book
23:29 Narrating your books on Audible
26:22 David Meerman Scott - Marketing the Moon
27:18 Mark’s space journey
30:29 Apollo Program as a marketing case study
31:53 SkyView and NASA Brand
33:53 Apollo program woven with marketing
35:19 Podcast anniversary
38:54 Jason Falls
40:10 Sneak peek - RISE Community
41:25 Marketing Retreat - Uprising
43:32 Global Community
45:11 Space for Kentucky
44:45 Blog {Grow}
46:14 Final Thoughts - Be human
49:44 Ending remarks

SHOW NOTES
David Meerman Scott
Apollo artifacts with two collections:
https://www.apolloartifacts.com
https://www.apollopresskits.com
Marketing the Moon book
https://www.davidmeermanscott.com/books/marketing-the-moon

Marketing Podcast Network
https://marketingpodcasts.net/

SkyView App

Apollo Program
https://www.nasa.gov/mission_pages/apollo/missions/index.html

ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
space marketing, space economy, space industry, Izzy House, marketing, podcast, space business, Mark Scaefer, mark schaefer, mark schaefer marketing, mark schaefer belonging to the brand, digital marketing, entrepreneurship development,
Powered by Beamly