Chapters:
01:07 Communicating the value space
02:20 Meet Katie Gibas
06:33 About Moog
08:29 Anti-space messaging
10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews
14:41 Getting over self-consciousness
16:11 Telling the story
18:22 Pool noodle rockets
19:46 Space is for everyone
20:17 Ad
22:38 Different perspectives
24:26 Get feedback
25:33 Video series “The faces of Artemis at Moog”
28:24 Current video project about avionics
28:59 Reaching the people outside the space industry bubble
30:30 Unique and powerful networks and audiences
31:35 Telling the company’s story with hands-on activities
32:49 Challenges working in the space industry - can’t talk about it
38:14 Volunteering builds powerful employees and powerful outreach strategies
43:04 Volunteers makes the company human
43:58 Future of space
45:07 Challenge - Tell us a story
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com