Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,
Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.
Ed Fyfe
Senior Brand Designer
CHAPTERS:
01:19 The value of graphics and developing a story
03:15 Meet Ed
07:07 Creativity
07:42 Ed Fyfe Design
08:36 Change only when it ceases to be effective
09:35 Imagery develops a brand
11:40 Merchandising a brand
21:04 Repurposing materials
26:07 Ai in graphic design
26:42 Mailer
33:00 SaxaVord Spaceport and their podcast
38:31 The next 10-20 years
41:33 Space for Kentucky
45:56 Tide
48:27 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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