In this episode of the Space Marketing Podcast, Izzy chats with Nat Brown-Lennox about the marketing profession and how to develop a happy marketing team in a startup environment.
She is a brand and marketing leader with over 18 years of global experience in multiple sectors across several industries, including #tech, #finance, #fintech, #cybersecurity, professional services and #aerospace.
ABOUT NAT
VP of Marketing
Stay tuned for the company reveal in a future episode
https://www.linkedin.com/in/nat-brown-lennox-b6181a270/
Chapters:
00:01 Welcome
01:14 Introduce Nat Brown-Lennox
03:30 Marketing definition
04:27 What’s new in Nat’s world
08:07 The importance of marketing on your team
12:17 Marketing is a science and art
14:14 Marketing has changed
15:34 Creating a happy team
19:34 Internal marketing
20:50 Perspective of different marketing
23:34 Thought leaders
26:12 Proper resources and budgeting
27:35 Damaging the creative team
32:50 AI and Threads
36:38 Community and tribes
37:32 Using AI as a resource
40:37 Threads (NOTE: It will not delete your Instagram - they fixed that bug)
43:27 Managing social platforms
47:32 Advice for the marketing profession working with a start-up business
55:32 Carl Yung’s 12 Archetypes
Links:
EVONA Space Staffing
https://www.evona.com/
#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #marketingteam
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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