From startup to stardom - Marketing to space

[00:00:00] [SPEAKER_01]: My dad works in B2B marketing, but I never really knew what that meant.

[00:00:04] [SPEAKER_01]: Then one day my dad came by my school for career day and told everyone in my class he was a big ROAS man.

[00:00:11] [SPEAKER_01]: Then he just kept saying things like,

[00:00:13] [SPEAKER_01]: The bigger the ROAS, the better.

[00:00:15] [SPEAKER_01]: Over and over.

[00:00:16] [SPEAKER_01]: My friends still laugh at me to this day.

[00:00:19] [SPEAKER_01]: I think it means calculating a return on ad spend.

[00:00:23] [SPEAKER_01]: One thing's for sure, I'll be known as the ROAS man's kid for the rest of my days.

[00:00:28] [SPEAKER_01]: Why can't you just be a fireman or a lawyer?

[00:00:31] [SPEAKER_01]: Why?

[00:00:32] [SPEAKER_01]: You ruined my life, dad.

[00:00:34] [SPEAKER_03]: Not everyone gets B2B, but LinkedIn has the people who do.

[00:00:38] [SPEAKER_03]: And with ads on LinkedIn, you'll be able to reach people based on job title, industry, likelihood to buy and more.

[00:00:44] [SPEAKER_03]: Start converting your B2B audience into high quality leads today.

[00:00:48] [SPEAKER_03]: We'll even give you $100 credit on your next ad campaign.

[00:00:51] [SPEAKER_03]: Go to LinkedIn.com slash MPN to claim your credit.

[00:00:54] [SPEAKER_03]: That's LinkedIn.com slash MPN.

[00:00:56] [SPEAKER_03]: Terms and conditions apply.

[00:00:57] [SPEAKER_03]: LinkedIn. The place to be, to be.

[00:01:27] [SPEAKER_00]: We're also on the marketing podcast network at marketingpodcast.net.

[00:01:32] [SPEAKER_00]: And of course, you can subscribe wherever you get your podcasts.

[00:01:35] [SPEAKER_02]: You heard her. Go subscribe.

[00:01:37] [SPEAKER_04]: Welcome to the Space Marketing Podcast.

[00:01:40] [SPEAKER_04]: We look at marketing principles, strategies and tactics through the lens of space.

[00:01:45] [SPEAKER_04]: Hi, I am your host Izzy House.

[00:01:48] [SPEAKER_04]: And today we chat with Aphrodite Brimsmead, Director of Product Marketing at Duro,

[00:01:54] [SPEAKER_04]: about how she was able to develop strong product marketing on a shoestring budget.

[00:02:01] [SPEAKER_04]: So lift off in three, two, one.

[00:02:15] [SPEAKER_04]: Welcome to the Space Marketing Podcast.

[00:02:18] [SPEAKER_04]: Information relating to our discussion today and links to the video version can be found in the episode show notes on space marketing podcast dot com.

[00:02:28] [SPEAKER_04]: Please like and subscribe to the podcast.

[00:02:31] [SPEAKER_04]: It will help more people reach beyond the atmosphere.

[00:02:37] [SPEAKER_04]: Information in this episode is for entertainment and information only.

[00:02:41] [SPEAKER_04]: Please consult a professional for your specific situation.

[00:02:45] [SPEAKER_04]: Two weeks ago, I was at a small site conference in Logan, Utah.

[00:02:50] [SPEAKER_04]: Duro was one of the companies that was on exhibit.

[00:02:53] [SPEAKER_04]: I met Connor and James at a booth and they told me that I absolutely had to meet Aphrodite Brimsmead, their marketing guru.

[00:03:04] [SPEAKER_04]: She has been with Duro over two years and started from the ground floor on the marketing side of things.

[00:03:11] [SPEAKER_04]: Duro helps disruptive hardware teams design and build products faster.

[00:03:18] [SPEAKER_04]: So it's no wonder that they want to play in the space playground.

[00:03:22] [SPEAKER_04]: So welcome to the podcast Aphrodite, which is a very unique name, by the way.

[00:03:28] [SPEAKER_06]: Thank you.

[00:03:29] [SPEAKER_06]: Hi Izzy.

[00:03:30] [SPEAKER_04]: One of the things I like to do before we get really rolling into the juicy stuff is to learn about who you are and your journey.

[00:03:39] [SPEAKER_04]: So I want you to tell us a little bit about what you do and how did you get into marketing?

[00:03:44] [SPEAKER_06]: Sure.

[00:03:44] [SPEAKER_06]: So I've been working in the B2B tech space for many, many years.

[00:03:50] [SPEAKER_06]: And over the last few years, I've been working more in product marketing.

[00:03:53] [SPEAKER_06]: And as I've kind of transitioned my career, I've kind of started to work with like smaller companies.

[00:03:59] [SPEAKER_06]: And I joined Duro just over two years ago, as you mentioned.

[00:04:04] [SPEAKER_06]: And one of the things I really wanted to do at Duro was kind of like help build the marketing function.

[00:04:09] [SPEAKER_06]: As you mentioned from the ground up, there were some things when I joined,

[00:04:13] [SPEAKER_06]: but I've really kind of spearheaded all of our marketing programs.

[00:04:16] [SPEAKER_06]: We now have a team.

[00:04:18] [SPEAKER_06]: I'm sure now we have a brand new website.

[00:04:20] [SPEAKER_06]: So lots of things being happening at Duro.

[00:04:22] [SPEAKER_04]: Well, you got a great brand too, by the way.

[00:04:24] [SPEAKER_04]: I was very impressed with the booth, but I was just as equally impressed with the two gentlemen that I met.

[00:04:30] [SPEAKER_04]: They were very personable and they knew what they were talking about, which training behind the scenes is part of what you do.

[00:04:38] [SPEAKER_04]: But let's first talk about Duro itself.

[00:04:41] [SPEAKER_04]: What can you tell us about what Duro does?

[00:04:45] [SPEAKER_06]: So Duro is what's known as a product lifecycle management platform.

[00:04:49] [SPEAKER_06]: And it's designed to be really intuitive for the kind of the modern generation of hardware engineers

[00:04:54] [SPEAKER_06]: to help them, as we mentioned before, get to market faster.

[00:04:58] [SPEAKER_06]: And so what it's doing is managing the bill of materials.

[00:05:00] [SPEAKER_06]: It's helping manage like changes to every revision and providing a kind of centralized place for all of the product information

[00:05:08] [SPEAKER_06]: so that it remains accurate for everybody who's involved in hardware development.

[00:05:13] [SPEAKER_06]: And one of the huge important things about Duro is that we're flexible to allow companies to build the tech stack that fits with their business.

[00:05:21] [SPEAKER_06]: And what that means is we integrate with CAD design tools, we integrate with ERP and MES,

[00:05:26] [SPEAKER_06]: and we allow companies to choose which tools fit with their business and kind of evolve and grow over time.

[00:05:32] [SPEAKER_06]: We really believe in kind of like data sharing, making it easy to get data in and out of the platform.

[00:05:37] [SPEAKER_06]: And with the goal of really accurate product development.

[00:05:40] [SPEAKER_06]: So everybody needs the right data, the latest data.

[00:05:43] [SPEAKER_06]: And without those kind of connections between the different applications, that's not going to be possible.

[00:05:47] [SPEAKER_04]: Product development seems to be your passion.

[00:05:49] [SPEAKER_04]: When I was researching who you were, I saw that you were an engineer first in microelectronics and software engineering from Newcastle University.

[00:06:01] [SPEAKER_04]: So how did you go from there into marketing?

[00:06:05] [SPEAKER_06]: Yeah, it was a windy journey.

[00:06:07] [SPEAKER_06]: And I've always had an interest in technology, which is why I wanted to go and study it.

[00:06:12] [SPEAKER_06]: When you graduate university, nobody really knows what they want to do.

[00:06:15] [SPEAKER_06]: You kind of try a few things.

[00:06:17] [SPEAKER_06]: And I actually ended up working for an industry analyst firm called, it was now called Omdia.

[00:06:23] [SPEAKER_06]: And I felt like it was a good blend of like kind of understanding technologies and how businesses are using them.

[00:06:28] [SPEAKER_06]: It was a little bit more communicative because I like to communicate, chat to people,

[00:06:33] [SPEAKER_06]: rather than kind of sit behind a computer or a day like in very focused work.

[00:06:38] [SPEAKER_06]: So it was a kind of really great way for me to kind of kickstart my career in tech, learn about lots of different tech companies.

[00:06:44] [SPEAKER_06]: I actually got to move from England to the U.S. with that company.

[00:06:48] [SPEAKER_06]: Really learned a lot about the market in general.

[00:06:51] [SPEAKER_04]: And you worked a lot with the customer side of things and you learned very on,

[00:06:56] [SPEAKER_04]: it looks like in your career that how important listening to your customer is and how to help them achieve solutions for their problems.

[00:07:06] [SPEAKER_04]: And can you go into a little bit about how that segued into marketing?

[00:07:12] [SPEAKER_06]: Yeah, absolutely.

[00:07:12] [SPEAKER_06]: I believe that that's what marketing is really about.

[00:07:15] [SPEAKER_06]: It's about connecting with customers, like coming up with messaging that's like really resonating with them.

[00:07:20] [SPEAKER_06]: And, you know, from the time when I was being an industry analyst,

[00:07:23] [SPEAKER_06]: I was really focused on customer experience and understanding voice of the customer programs,

[00:07:28] [SPEAKER_06]: like how CRM platforms and even like social media and AI were evolving over time to help customers get support,

[00:07:36] [SPEAKER_06]: like understand how to interact better with businesses.

[00:07:39] [SPEAKER_06]: Yeah, that's kind of evolved into me working in product marketing,

[00:07:43] [SPEAKER_06]: like working in B2B startups to help them kind of grow and evolve their marketing messaging and launch projects.

[00:07:50] [SPEAKER_04]: And you came in on the ground floor of Duro.

[00:07:53] [SPEAKER_04]: So they were a seed company.

[00:07:55] [SPEAKER_04]: They were right on when you started working with them.

[00:07:59] [SPEAKER_04]: So can you give us a little bit of an idea of what it is that you walked into when you came in?

[00:08:04] [SPEAKER_06]: There were a lot of really great things happening at Duro.

[00:08:07] [SPEAKER_06]: We had, you know, we had some experts from the industry who are writing content.

[00:08:11] [SPEAKER_06]: We had some very cool customers already, like many in the space industry,

[00:08:15] [SPEAKER_06]: like Gilmore space is a big one that's been a kind of a long standing customer for us.

[00:08:20] [SPEAKER_06]: But we didn't really have any formal marketing programs.

[00:08:23] [SPEAKER_06]: So we had a blog, we had a website.

[00:08:26] [SPEAKER_06]: But, you know, when I joined, it was kind of a little frustrating kind of trying to make updates to the website

[00:08:32] [SPEAKER_06]: and figure out kind of what was really needed in our marketing programs.

[00:08:35] [SPEAKER_06]: And I suppose something that I think every marketer is going through today is being a little scrappy

[00:08:41] [SPEAKER_06]: because we didn't have the huge budgets of kind of like massive companies to be able to kind of do big booths at events

[00:08:48] [SPEAKER_06]: and, you know, have spent a lot of money on advertising.

[00:08:51] [SPEAKER_06]: So one of the things I had to figure out was how we can kind of really market in a sustainable way,

[00:08:56] [SPEAKER_06]: like kind of build content that's going to be like long lasting and set up things to grow at a good pace.

[00:09:04] [SPEAKER_04]: I'm a staunch believer in scrappy.

[00:09:06] [SPEAKER_04]: I love scrappy because what it does is it makes you more creative.

[00:09:11] [SPEAKER_06]: Absolutely.

[00:09:11] [SPEAKER_04]: And I have found that a lot of those scrappy ideas do better as far as getting outreach and getting the word out in marketing

[00:09:21] [SPEAKER_04]: than some of the more expensive ones.

[00:09:24] [SPEAKER_04]: You do have to pay to play for a lot of things, but, you know, that scrappiness on, you know,

[00:09:31] [SPEAKER_04]: what is it that makes the impact and how can I do it on this budget, create some amazing solutions to the problems

[00:09:39] [SPEAKER_04]: that you encounter because everybody has tight budgets.

[00:09:43] [SPEAKER_04]: I don't care if you're working for GE, there's a tight budget somewhere.

[00:09:47] [SPEAKER_04]: When it comes to marketing tactics, what are your favorite tactics that you have used through Juro

[00:09:56] [SPEAKER_04]: that may have been the lower cost strategies?

[00:09:59] [SPEAKER_06]: I think one of the big ones is content.

[00:10:03] [SPEAKER_06]: And it's not so scrappy because obviously you have to be like an expert in many ways.

[00:10:07] [SPEAKER_06]: You have to be putting out content that's very high quality and relevant to the audience for both SEO

[00:10:15] [SPEAKER_06]: and also to make sure that our high tech audience of aerospace engineers is actually going to be interested in it.

[00:10:20] [SPEAKER_06]: But I think that the benefits of it are that like writing a blog,

[00:10:24] [SPEAKER_06]: you know, actually one of our best performing blogs was written by our CEO many, many years ago.

[00:10:30] [SPEAKER_06]: And it's like we've refreshed it and kind of updated the titles and things for the headings and things for search.

[00:10:36] [SPEAKER_06]: But investing in that content, it kind of lasts a really long time.

[00:10:39] [SPEAKER_06]: It's on the website and it's kind of reusable.

[00:10:42] [SPEAKER_06]: And then when talking about kind of like being creative and being scrappy, you know,

[00:10:45] [SPEAKER_06]: like we have so much content on the web that we actually don't have time to kind of like turn it into other assets.

[00:10:50] [SPEAKER_06]: I feel like we have so much materials that we can also then use to kind of create a blog post,

[00:10:56] [SPEAKER_06]: social posts, sorry, or like kind of quote cards and things like that.

[00:10:59] [SPEAKER_06]: What kind of cards did you say?

[00:11:01] [SPEAKER_06]: Little like graphics with like kind of quotes and you know,

[00:11:06] [SPEAKER_04]: Oh, quote cards.

[00:11:07] [SPEAKER_06]: Pointers or like kind of tips and tricks.

[00:11:09] [SPEAKER_06]: You know, I feel like that's something that I'd love to do a bit more of.

[00:11:13] [SPEAKER_04]: And one of the programs which there's no affiliate marketing in this podcast.

[00:11:17] [SPEAKER_04]: I'd like to say that right off the bat.

[00:11:20] [SPEAKER_04]: But one of the programs you use is Canva.

[00:11:22] [SPEAKER_04]: Canva makes things super easy and quick to generate.

[00:11:26] [SPEAKER_04]: I'm also an Adobe creative platform user,

[00:11:30] [SPEAKER_04]: but when I just need to do something quick and nice looking,

[00:11:35] [SPEAKER_04]: Canva, it fits a bill.

[00:11:37] [SPEAKER_06]: Yeah, I have to say Canva has really changed the game in terms of being able to make good quality marketing assets at an affordable cost.

[00:11:47] [SPEAKER_06]: So we did get designers and you know, kind of agencies to help with our brand and keeping things consistent.

[00:11:53] [SPEAKER_06]: I think that's really, really important when you're a smaller company trying to build your brand and like kind of gain presence.

[00:11:59] [SPEAKER_06]: But yeah, once we've kind of have those kind of boundaries like established,

[00:12:02] [SPEAKER_06]: it's easy for the whole team to make content.

[00:12:05] [SPEAKER_04]: All right.

[00:12:06] [SPEAKER_04]: So you started as a startup.

[00:12:08] [SPEAKER_04]: So tell us a little bit about how much you've grown.

[00:12:12] [SPEAKER_06]: Yeah, so it's actually been a really exciting journey at Juro.

[00:12:15] [SPEAKER_06]: When I joined, we were relatively small.

[00:12:18] [SPEAKER_06]: We didn't have much marketing as I talked about.

[00:12:22] [SPEAKER_06]: And today we really have a very cool team.

[00:12:24] [SPEAKER_06]: Like we have hired a great group of developers in mostly in LA.

[00:12:29] [SPEAKER_06]: We have a fully staffed like sales and marketing team.

[00:12:33] [SPEAKER_06]: And we're really working.

[00:12:34] [SPEAKER_06]: What's most exciting is we're working with kind of some bigger, bigger companies

[00:12:38] [SPEAKER_06]: and have a really exciting list of customers to talk about.

[00:12:43] [SPEAKER_06]: So it's been a huge growth trajectory for Juro and we're excited about what's coming next to you.

[00:12:49] [SPEAKER_04]: And I'd like to stress that when you're a startup

[00:12:52] [SPEAKER_04]: and you're looking at marketing and wanting to incorporate that into your company,

[00:12:57] [SPEAKER_04]: I am a firm believer that you still need one person on staff.

[00:13:01] [SPEAKER_04]: You need some body that understands marketing

[00:13:05] [SPEAKER_04]: and that understands what they're asking for, for agencies or designers that are freelance

[00:13:10] [SPEAKER_04]: and can express the vision of the company.

[00:13:16] [SPEAKER_04]: So, you know, how are you still the lone ranger when it comes to marketing or have you built a team?

[00:13:22] [SPEAKER_06]: We actually have a pretty cool team today.

[00:13:24] [SPEAKER_06]: We have a content marketer.

[00:13:26] [SPEAKER_06]: We have some help from a freelance demand gen person designer.

[00:13:31] [SPEAKER_06]: And we also have someone who's kind of working on our customer communications

[00:13:36] [SPEAKER_06]: and our support documentation.

[00:13:37] [SPEAKER_06]: And then we also do work with agencies still.

[00:13:41] [SPEAKER_06]: Like we worked with an agency to redo our website, which was very cool.

[00:13:45] [SPEAKER_04]: Tell us about what you look for when you do work for an agency

[00:13:49] [SPEAKER_04]: and how that works.

[00:13:51] [SPEAKER_04]: What projects do you give them?

[00:13:53] [SPEAKER_04]: How do you work with them?

[00:13:55] [SPEAKER_04]: And how do you still keep the budget small?

[00:13:57] [SPEAKER_06]: So when we decided to redo our website,

[00:13:59] [SPEAKER_06]: we were actually interviewing several different agencies

[00:14:01] [SPEAKER_06]: and I think we were wanting kind of, you know, it's marketing.

[00:14:05] [SPEAKER_06]: So you want like a someone who you believe can be creative,

[00:14:08] [SPEAKER_06]: but then someone who's also going to be buttoned down

[00:14:11] [SPEAKER_06]: when it comes to kind of meeting project deadlines

[00:14:13] [SPEAKER_06]: and getting things done and like kind of good communication.

[00:14:16] [SPEAKER_06]: So I think it's all about like the creativity with the,

[00:14:20] [SPEAKER_06]: you know, the tactics and the structure

[00:14:22] [SPEAKER_06]: and like being able to be a good project manager as well.

[00:14:26] [SPEAKER_06]: And, you know, it could be hard without actually working with people,

[00:14:29] [SPEAKER_06]: but I think we've had some really good luck with the agencies we've worked with.

[00:14:32] [SPEAKER_04]: One of the challenges that I found when I was working as the agency

[00:14:37] [SPEAKER_04]: was that, you know, you would have a company come to you

[00:14:40] [SPEAKER_04]: and they would say, we want a website

[00:14:42] [SPEAKER_04]: or we want this particular piece.

[00:14:44] [SPEAKER_04]: Go create it.

[00:14:47] [SPEAKER_04]: And, you know, then they would not follow through on providing information

[00:14:51] [SPEAKER_04]: or they would not provide a vision of what they wanted it to achieve.

[00:14:56] [SPEAKER_04]: They just needed that website. Just go do it.

[00:14:59] [SPEAKER_04]: And so that's one of the reasons why having somebody on staff

[00:15:03] [SPEAKER_04]: that understands revision is so critical

[00:15:06] [SPEAKER_04]: and because it's not just hiring somebody to go do that.

[00:15:11] [SPEAKER_04]: There's still a lot of work that the company side needs to do

[00:15:14] [SPEAKER_04]: when creating a website with an agency.

[00:15:17] [SPEAKER_06]: Absolutely. Yeah, and I was very lucky that, you know,

[00:15:20] [SPEAKER_06]: like Juro has it, you know, our founders have a very strong

[00:15:23] [SPEAKER_06]: kind of like brand vision and company vision.

[00:15:25] [SPEAKER_06]: And we also have a really great UX designer

[00:15:29] [SPEAKER_06]: who's responsible for the product,

[00:15:30] [SPEAKER_06]: who's previously like worked on websites

[00:15:32] [SPEAKER_06]: so she was able to really kind of guide the discussions

[00:15:35] [SPEAKER_06]: and help make my comments,

[00:15:37] [SPEAKER_06]: like turn them into like the design language

[00:15:39] [SPEAKER_06]: to really help the web team.

[00:15:42] [SPEAKER_06]: So it was a great team effort.

[00:15:44] [SPEAKER_04]: So what is your favorite outreach or marketing strategy and why?

[00:15:50] [SPEAKER_06]: I think there's like really kind of like two things

[00:15:53] [SPEAKER_06]: because we can talk about outreach, like, you know,

[00:15:55] [SPEAKER_06]: email or social, but without content or without great assets,

[00:16:00] [SPEAKER_06]: no outreach strategy is going to be really successful.

[00:16:03] [SPEAKER_06]: So I think you have to have the balance of the messaging,

[00:16:06] [SPEAKER_06]: the kind of cool content or imagery or blogs

[00:16:09] [SPEAKER_06]: or whatever it is to share.

[00:16:11] [SPEAKER_06]: And then you have to kind of figure out

[00:16:12] [SPEAKER_06]: where your audience is to kind of reach them.

[00:16:14] [SPEAKER_06]: So we've been testing a few different things

[00:16:17] [SPEAKER_06]: from LinkedIn, email, we're doing some kind of search ads.

[00:16:20] [SPEAKER_06]: And we also, you know, as you met us at Small Stat,

[00:16:24] [SPEAKER_06]: we're also starting to kind of attend events

[00:16:26] [SPEAKER_06]: which was a really great event for us actually that long.

[00:16:29] [SPEAKER_06]: At that conference, we did actually have a video

[00:16:32] [SPEAKER_06]: that we played and we had some like branding

[00:16:33] [SPEAKER_06]: in some of the sessions

[00:16:34] [SPEAKER_06]: and our team was there representing Jura and meeting people.

[00:16:38] [SPEAKER_04]: Yeah, and that's one of the things about the Small Stat

[00:16:40] [SPEAKER_04]: is that it has gotten so big

[00:16:42] [SPEAKER_04]: that even if you wanted to have a booth,

[00:16:45] [SPEAKER_04]: you have to attend a certain amount of times,

[00:16:48] [SPEAKER_04]: you have to sponsor a certain amount of times

[00:16:50] [SPEAKER_04]: before you're even allowed the option to have a booth,

[00:16:54] [SPEAKER_04]: which is an interesting dynamic in itself.

[00:16:58] [SPEAKER_06]: I think it's going to change next year

[00:16:59] [SPEAKER_06]: because I think they're moving to a bigger venue

[00:17:01] [SPEAKER_06]: so hopefully there'll be a different

[00:17:03] [SPEAKER_06]: but at the same time, I can kind of see that approach.

[00:17:06] [SPEAKER_06]: You know, they want people who are really invested

[00:17:07] [SPEAKER_06]: in the event and are going to participate

[00:17:10] [SPEAKER_06]: and kind of know how to get the most out of it, I suppose.

[00:17:15] [SPEAKER_04]: Hold on to your boosters.

[00:17:17] [SPEAKER_04]: We will be right back with guest Aphrodite Brimsmead,

[00:17:21] [SPEAKER_04]: Director of Product Marketing at Duro

[00:17:23] [SPEAKER_04]: after the briefest message from our sponsors.

[00:17:27] [SPEAKER_04]: Please like and subscribe to the Space Marketing Podcast

[00:17:30] [SPEAKER_04]: so you don't miss a thing.

[00:17:45] [SPEAKER_04]: Well, and the benefit is that if you're a company

[00:17:49] [SPEAKER_04]: and you wanted to vendor at an event like that

[00:17:54] [SPEAKER_04]: and you could not, they told you,

[00:17:57] [SPEAKER_04]: you can't vendor the first year or second year or whatever

[00:18:00] [SPEAKER_04]: and you have to show up in order to be able

[00:18:03] [SPEAKER_04]: to even qualify to do it in the future,

[00:18:06] [SPEAKER_04]: then your only job is to talk to people

[00:18:10] [SPEAKER_04]: and then that creates another dynamic at the show

[00:18:14] [SPEAKER_04]: where people are really anxious

[00:18:17] [SPEAKER_04]: and wanting to talk to one another.

[00:18:19] [SPEAKER_04]: That was one of the things I noticed about that show

[00:18:21] [SPEAKER_04]: is that there was a lot of communication

[00:18:23] [SPEAKER_04]: and it didn't seem forced.

[00:18:25] [SPEAKER_04]: It didn't seem where you're walking around going,

[00:18:29] [SPEAKER_04]: oh, now I gotta talk to somebody else.

[00:18:31] [SPEAKER_04]: You know, it was very engaging.

[00:18:34] [SPEAKER_04]: And I think that was an offshoot of that

[00:18:38] [SPEAKER_04]: that I was pretty surprised about

[00:18:40] [SPEAKER_04]: because it was my first time being there this year.

[00:18:44] [SPEAKER_06]: Yeah, our team found it really great.

[00:18:45] [SPEAKER_06]: I wasn't there unfortunately,

[00:18:47] [SPEAKER_06]: but our team really enjoyed the opportunity

[00:18:48] [SPEAKER_06]: to get to meet people.

[00:18:49] [SPEAKER_06]: I think they had a lot of really great conversations

[00:18:51] [SPEAKER_06]: with people such as yourself.

[00:18:53] [SPEAKER_04]: And they portrayed themselves well,

[00:18:56] [SPEAKER_04]: which is one of the things I wanted to talk about too

[00:18:59] [SPEAKER_04]: is because you work with your team

[00:19:02] [SPEAKER_04]: before they go out into the wild

[00:19:05] [SPEAKER_04]: and you prepare them for what the company does

[00:19:09] [SPEAKER_04]: and what the message is.

[00:19:11] [SPEAKER_04]: You wanna talk a little bit about that,

[00:19:13] [SPEAKER_04]: how you prepare your team?

[00:19:15] [SPEAKER_06]: Yeah, well, it's not just me.

[00:19:16] [SPEAKER_06]: We have our co-founders are very involved

[00:19:18] [SPEAKER_06]: and we have a really strong sales team.

[00:19:21] [SPEAKER_06]: But I do think you're right.

[00:19:23] [SPEAKER_06]: Like marketing has a big role in how the company speaks

[00:19:27] [SPEAKER_06]: about duro and how we kind of present ourselves

[00:19:30] [SPEAKER_06]: like from everything, like what people are wearing

[00:19:32] [SPEAKER_06]: to like the things we're handing out

[00:19:34] [SPEAKER_06]: and what anyone we send to an event

[00:19:37] [SPEAKER_06]: is gonna say about our company.

[00:19:39] [SPEAKER_06]: So a lot of work goes into that

[00:19:41] [SPEAKER_06]: in terms of like, you know,

[00:19:42] [SPEAKER_06]: we even do like kind of practice calls.

[00:19:44] [SPEAKER_06]: We have like kind of guides

[00:19:46] [SPEAKER_06]: for what to say about the company,

[00:19:48] [SPEAKER_06]: like messaging documents and yeah.

[00:19:51] [SPEAKER_06]: We've also hired some really great talent

[00:19:54] [SPEAKER_06]: who are very engaged and willing to learn.

[00:19:56] [SPEAKER_06]: So that's been part of it as well.

[00:19:59] [SPEAKER_04]: Do you teach them to talk on stage

[00:20:01] [SPEAKER_04]: or do you just teach them,

[00:20:03] [SPEAKER_04]: you know, what the messaging is?

[00:20:04] [SPEAKER_04]: How much, how in depth do you go with that education?

[00:20:08] [SPEAKER_06]: I think it depends on the person and the role

[00:20:10] [SPEAKER_06]: and how much they'll be interfacing with customers.

[00:20:12] [SPEAKER_06]: But most of it is really just about

[00:20:14] [SPEAKER_06]: how to talk about duro,

[00:20:16] [SPEAKER_06]: what our differentiators are,

[00:20:17] [SPEAKER_06]: like kind of some,

[00:20:18] [SPEAKER_06]: everybody has access to our products

[00:20:19] [SPEAKER_06]: so they can get really familiar with it

[00:20:21] [SPEAKER_06]: and kind of try it out themselves.

[00:20:23] [SPEAKER_06]: So, you know, when you're talking to someone

[00:20:25] [SPEAKER_06]: about a product,

[00:20:25] [SPEAKER_06]: do you actually have experience with it as well?

[00:20:27] [SPEAKER_06]: Which I think helps.

[00:20:28] [SPEAKER_06]: And then the other big kind of education thing

[00:20:30] [SPEAKER_06]: that I think, you know, marketing

[00:20:31] [SPEAKER_06]: and product marketing particularly is involved in

[00:20:33] [SPEAKER_06]: is like trends that are happening in the industry.

[00:20:36] [SPEAKER_06]: So kind of sharing like news articles,

[00:20:38] [SPEAKER_06]: sharing information on,

[00:20:40] [SPEAKER_06]: you know, what's going on outside the space.

[00:20:42] [SPEAKER_06]: So people aren't just like familiar with duro

[00:20:44] [SPEAKER_06]: but they're able to kind of talk

[00:20:45] [SPEAKER_06]: the bigger picture as well.

[00:20:47] [SPEAKER_04]: Oh, wonderful.

[00:20:47] [SPEAKER_04]: That's a great tip by the way.

[00:20:48] [SPEAKER_04]: So, all right.

[00:20:51] [SPEAKER_04]: Besides budget,

[00:20:53] [SPEAKER_04]: which is a big one,

[00:20:55] [SPEAKER_04]: what are some other outreach or marketing challenges

[00:20:57] [SPEAKER_04]: that you experience in what you do?

[00:21:00] [SPEAKER_06]: Yeah, I'm going to say AI

[00:21:01] [SPEAKER_06]: because I think it's really cool.

[00:21:05] [SPEAKER_06]: I'm starting to use all kinds of tools

[00:21:07] [SPEAKER_06]: to help with marketing

[00:21:08] [SPEAKER_06]: and I think it's awesome.

[00:21:09] [SPEAKER_06]: But I think it's also a huge challenge

[00:21:11] [SPEAKER_06]: because there's so much content

[00:21:13] [SPEAKER_06]: being put out there.

[00:21:15] [SPEAKER_06]: It's making it really difficult to stand out

[00:21:17] [SPEAKER_06]: and like be authentic and like,

[00:21:19] [SPEAKER_06]: you know, produce things fast enough

[00:21:22] [SPEAKER_06]: while also being of high quality.

[00:21:25] [SPEAKER_06]: So I think it's a balance

[00:21:26] [SPEAKER_06]: and a lot of like learning lessons

[00:21:27] [SPEAKER_06]: to be had there with AI.

[00:21:31] [SPEAKER_06]: I would say challenges as always

[00:21:34] [SPEAKER_06]: there's never enough time

[00:21:36] [SPEAKER_06]: to do everything you want to do.

[00:21:38] [SPEAKER_06]: I think everybody probably

[00:21:39] [SPEAKER_06]: struggles with that.

[00:21:41] [SPEAKER_06]: And then I think particularly in the space industry

[00:21:43] [SPEAKER_06]: where marketing to really highly technical

[00:21:46] [SPEAKER_06]: people who are building rockets

[00:21:49] [SPEAKER_06]: and satellites and

[00:21:50] [SPEAKER_06]: they have this very immense knowledge.

[00:21:54] [SPEAKER_06]: So I think marketing to those people

[00:21:55] [SPEAKER_06]: comes with its own challenge

[00:21:57] [SPEAKER_06]: because we have to like live up to their

[00:21:59] [SPEAKER_06]: standards of, you know, technical expertise

[00:22:02] [SPEAKER_06]: in order for them to trust us.

[00:22:04] [SPEAKER_04]: Absolutely.

[00:22:04] [SPEAKER_04]: It is a little bit of a different industry

[00:22:07] [SPEAKER_04]: and that it's also kind of a nascent industry.

[00:22:11] [SPEAKER_04]: Satellites are a little bit more developed

[00:22:12] [SPEAKER_04]: because they've been around a little bit more

[00:22:14] [SPEAKER_04]: but when you think about it

[00:22:15] [SPEAKER_04]: we've only had satellites since the 1960s.

[00:22:19] [SPEAKER_04]: So it's still a relatively new industry.

[00:22:22] [SPEAKER_04]: Commercial space is very new

[00:22:24] [SPEAKER_04]: because up until 2015

[00:22:25] [SPEAKER_04]: it was very difficult to get the grants

[00:22:28] [SPEAKER_04]: it was very difficult to compete

[00:22:30] [SPEAKER_04]: so that whole landscape has changed.

[00:22:32] [SPEAKER_04]: So it's interesting the dynamics

[00:22:34] [SPEAKER_04]: that have happened in just the last

[00:22:36] [SPEAKER_04]: 10 years in that industry.

[00:22:40] [SPEAKER_04]: What other marketing strategies

[00:22:42] [SPEAKER_04]: have you really found to be

[00:22:44] [SPEAKER_04]: successful that are

[00:22:46] [SPEAKER_04]: the go-to's in your toolbox?

[00:22:48] [SPEAKER_06]: So we've talked about content,

[00:22:49] [SPEAKER_06]: we talked a little bit about events.

[00:22:51] [SPEAKER_06]: I think one of the trends

[00:22:53] [SPEAKER_06]: that you know we're seeing and you've seen yourself

[00:22:55] [SPEAKER_06]: is around kind of more engaging

[00:22:57] [SPEAKER_06]: interactive content like videos

[00:22:59] [SPEAKER_06]: kind of clickable demos

[00:23:01] [SPEAKER_06]: like podcasts.

[00:23:04] [SPEAKER_06]: You know everybody's very busy

[00:23:05] [SPEAKER_06]: and no one wants to read really long

[00:23:06] [SPEAKER_06]: kind of papers and things these days

[00:23:08] [SPEAKER_06]: but anyone can kind of listen to a podcast

[00:23:10] [SPEAKER_06]: while they're cooking or kind of while they're in their car.

[00:23:13] [SPEAKER_06]: So these kind of content

[00:23:15] [SPEAKER_06]: or very quick videos

[00:23:16] [SPEAKER_06]: I think is really the future

[00:23:18] [SPEAKER_06]: of marketing

[00:23:19] [SPEAKER_06]: but obviously the production time

[00:23:22] [SPEAKER_06]: and the production piece of it

[00:23:23] [SPEAKER_06]: is what's most challenging in terms of

[00:23:26] [SPEAKER_06]: getting really high quality videos.

[00:23:29] [SPEAKER_04]: Well and let's talk a little bit about

[00:23:31] [SPEAKER_04]: what are the popular videos right now

[00:23:33] [SPEAKER_04]: so when you're flipping through your screen

[00:23:35] [SPEAKER_04]: and you're

[00:23:36] [SPEAKER_04]: looking at YouTube shorts

[00:23:38] [SPEAKER_04]: or you're going through Instagram or you're going through TikTok

[00:23:41] [SPEAKER_04]: those type of

[00:23:42] [SPEAKER_04]: posts that are really

[00:23:44] [SPEAKER_04]: grabby and attention grabbing

[00:23:47] [SPEAKER_04]: you know

[00:23:48] [SPEAKER_04]: most companies are not going to

[00:23:50] [SPEAKER_04]: sit there and go I want to dedicate

[00:23:52] [SPEAKER_04]: part of our budget

[00:23:54] [SPEAKER_04]: to that.

[00:23:56] [SPEAKER_04]: They're putting all their marketing eggs

[00:23:58] [SPEAKER_04]: into their customer

[00:24:00] [SPEAKER_04]: in the customer outreach.

[00:24:03] [SPEAKER_04]: So you know

[00:24:04] [SPEAKER_04]: having a viral video

[00:24:06] [SPEAKER_04]: where somebody just doing something

[00:24:08] [SPEAKER_04]: silly on it is not

[00:24:10] [SPEAKER_04]: on the radar.

[00:24:11] [SPEAKER_04]: Though I think some of those

[00:24:14] [SPEAKER_04]: are important

[00:24:16] [SPEAKER_04]: to really kind of get the message out

[00:24:18] [SPEAKER_04]: about space.

[00:24:19] [SPEAKER_04]: We're losing a disconnect with space

[00:24:22] [SPEAKER_04]: in the public and so

[00:24:24] [SPEAKER_04]: I think just you know maybe every once in a while

[00:24:26] [SPEAKER_04]: doing something that maybe

[00:24:28] [SPEAKER_04]: not your traditional

[00:24:30] [SPEAKER_04]: thing may be important to do

[00:24:32] [SPEAKER_04]: as company to make you look more human

[00:24:35] [SPEAKER_04]: and to

[00:24:36] [SPEAKER_04]: be a little fun.

[00:24:39] [SPEAKER_06]: I agree, I definitely think we can bring more

[00:24:41] [SPEAKER_06]: fun into this industry

[00:24:42] [SPEAKER_06]: and kind of help educate

[00:24:44] [SPEAKER_06]: people that are outside the industry as well

[00:24:47] [SPEAKER_06]: to what's going on because there's a lot

[00:24:49] [SPEAKER_06]: of cool developments but

[00:24:50] [SPEAKER_06]: on that note I think that

[00:24:52] [SPEAKER_06]: in B2B marketing, space marketing

[00:24:55] [SPEAKER_06]: we do tend to be a little too serious

[00:24:57] [SPEAKER_06]: and I love to kind of look at trends

[00:24:58] [SPEAKER_06]: in the consumer world

[00:25:01] [SPEAKER_06]: and hopefully bring some

[00:25:03] [SPEAKER_06]: more fun and more kind of

[00:25:06] [SPEAKER_06]: snappy, kind of unique things

[00:25:07] [SPEAKER_06]: into the B2B.

[00:25:09] [SPEAKER_04]: Yes, so when you're out there

[00:25:11] [SPEAKER_04]: everybody that's listening

[00:25:12] [SPEAKER_04]: and you're thinking about your

[00:25:15] [SPEAKER_04]: strategy, just add a few

[00:25:17] [SPEAKER_04]: drops of fun along the way

[00:25:19] [SPEAKER_04]: and see if you can have that in there

[00:25:21] [SPEAKER_04]: for the public's use

[00:25:23] [SPEAKER_04]: and for the public's benefit.

[00:25:26] [SPEAKER_04]: Alright, so

[00:25:27] [SPEAKER_04]: Duro is investing

[00:25:29] [SPEAKER_04]: in targeting space companies

[00:25:31] [SPEAKER_04]: which is, like I said, it's kind of a nascent

[00:25:34] [SPEAKER_04]: it's kind of a newer

[00:25:35] [SPEAKER_04]: compared to a lot of others.

[00:25:38] [SPEAKER_04]: Why and where

[00:25:39] [SPEAKER_04]: do you see the space industry going

[00:25:41] [SPEAKER_04]: in the next 10-20 years

[00:25:43] [SPEAKER_04]: that make it something that you

[00:25:46] [SPEAKER_04]: see as worth investing in?

[00:25:48] [SPEAKER_06]: Yeah, there's a few things

[00:25:49] [SPEAKER_06]: happening. I think you

[00:25:51] [SPEAKER_06]: noted some, you know it was really hard to get

[00:25:52] [SPEAKER_06]: grants and financing and now we're seeing

[00:25:55] [SPEAKER_06]: VCs taking interest in

[00:25:57] [SPEAKER_06]: space, like a lot of money is being

[00:25:59] [SPEAKER_06]: invested in a lot of these new

[00:26:01] [SPEAKER_06]: start-ups and I think some of that

[00:26:03] [SPEAKER_06]: there's a lot of factors that are

[00:26:05] [SPEAKER_06]: making that happen, like

[00:26:07] [SPEAKER_06]: technology advancements for one

[00:26:09] [SPEAKER_06]: and one of the things that

[00:26:11] [SPEAKER_06]: Duro is really focusing on is making

[00:26:13] [SPEAKER_06]: hardware product development

[00:26:15] [SPEAKER_06]: more agile and more

[00:26:17] [SPEAKER_06]: streamlined to help

[00:26:19] [SPEAKER_06]: space companies get things to market

[00:26:21] [SPEAKER_06]: faster. I think historically when we think

[00:26:23] [SPEAKER_06]: about the big space companies like NASA

[00:26:25] [SPEAKER_06]: it took years and years and years to kind of

[00:26:27] [SPEAKER_06]: build rockets and you know test them

[00:26:30] [SPEAKER_06]: and now we're seeing these things happen

[00:26:31] [SPEAKER_06]: in under a year because of all the

[00:26:33] [SPEAKER_06]: technology and also kind of reusable

[00:26:35] [SPEAKER_06]: designs and reusable components

[00:26:37] [SPEAKER_06]: so rather than one company building every

[00:26:39] [SPEAKER_06]: single piece of a rocket we're seeing

[00:26:41] [SPEAKER_06]: people reusing other technology,

[00:26:43] [SPEAKER_06]: people kind of collaborating and working together

[00:26:45] [SPEAKER_06]: and it's really kind of causing this

[00:26:47] [SPEAKER_06]: speed to market

[00:26:49] [SPEAKER_06]: and kind of more rapid testing

[00:26:51] [SPEAKER_06]: and things like that. However

[00:26:53] [SPEAKER_06]: with all of the new satellites up

[00:26:55] [SPEAKER_06]: in the sky with all of these new

[00:26:58] [SPEAKER_06]: technologies and kind of great

[00:26:59] [SPEAKER_06]: data sources that we're seeing there's also

[00:27:01] [SPEAKER_06]: a lot of challenges that come with it

[00:27:03] [SPEAKER_06]: like there's less regulation, there's all kinds

[00:27:05] [SPEAKER_06]: of waste that's being created

[00:27:08] [SPEAKER_06]: so I kind of see a combination

[00:27:09] [SPEAKER_06]: of things happening over the next few years

[00:27:12] [SPEAKER_06]: with faster and faster development

[00:27:13] [SPEAKER_06]: like more advanced technology, a lot more

[00:27:16] [SPEAKER_06]: unique solutions

[00:27:17] [SPEAKER_06]: happening in space with kind of actual

[00:27:20] [SPEAKER_06]: development in space, obviously

[00:27:21] [SPEAKER_06]: there's the human element

[00:27:24] [SPEAKER_06]: but also on the flip side

[00:27:26] [SPEAKER_06]: more regulations and more

[00:27:28] [SPEAKER_06]: a little bit of

[00:27:30] [SPEAKER_06]: caution around

[00:27:31] [SPEAKER_06]: trying to protect the space

[00:27:34] [SPEAKER_06]: environment as well as on Earth.

[00:27:36] [SPEAKER_04]: Well let's dig in a little bit

[00:27:38] [SPEAKER_04]: of something that you said in

[00:27:40] [SPEAKER_04]: Duro that you help get the products

[00:27:42] [SPEAKER_04]: to market

[00:27:43] [SPEAKER_04]: and you help iterate that

[00:27:46] [SPEAKER_04]: so can you walk us through an example

[00:27:48] [SPEAKER_04]: that's obviously not

[00:27:50] [SPEAKER_04]: a non-disclosure type of situation

[00:27:52] [SPEAKER_04]: but walk us through

[00:27:54] [SPEAKER_04]: the story of something

[00:27:56] [SPEAKER_04]: that somebody would come to you to have

[00:27:58] [SPEAKER_06]: developed. We can talk about one of our

[00:28:00] [SPEAKER_06]: customers who actually was in the news this

[00:28:02] [SPEAKER_06]: week with a new funding round which is

[00:28:04] [SPEAKER_06]: AstroForge so they're

[00:28:06] [SPEAKER_06]: developing space mining

[00:28:08] [SPEAKER_06]: capabilities and they're working with us

[00:28:10] [SPEAKER_06]: they wanted a product life cycle management

[00:28:12] [SPEAKER_06]: platform that was really kind of quick and easy

[00:28:15] [SPEAKER_06]: to deploy, they didn't

[00:28:16] [SPEAKER_06]: have months and months, they've actually been able to

[00:28:18] [SPEAKER_06]: develop within a year and

[00:28:20] [SPEAKER_06]: they're able to get things into space

[00:28:22] [SPEAKER_06]: very fast timelines for this

[00:28:24] [SPEAKER_06]: industry and so

[00:28:26] [SPEAKER_06]: they would be doing the design and the CAD

[00:28:28] [SPEAKER_06]: tools which could be something like

[00:28:30] [SPEAKER_06]: NX or SolidWorks

[00:28:32] [SPEAKER_06]: then with that CAD information

[00:28:34] [SPEAKER_06]: they'll then use Duro to

[00:28:36] [SPEAKER_06]: create a centralized bill of materials

[00:28:38] [SPEAKER_06]: with all the list of all the product details

[00:28:40] [SPEAKER_06]: and data and we do things like

[00:28:42] [SPEAKER_06]: provide cost roll ups

[00:28:44] [SPEAKER_06]: so you can see how much everything is going to cost

[00:28:46] [SPEAKER_06]: what the lead times are and what's available

[00:28:49] [SPEAKER_06]: so in an ideal future state you'll be able to

[00:28:51] [SPEAKER_06]: use Duro to

[00:28:53] [SPEAKER_06]: optimize that for

[00:28:54] [SPEAKER_06]: a launch on a certain date

[00:28:56] [SPEAKER_06]: and then once everything is in Duro

[00:28:59] [SPEAKER_06]: every time the design is iterated

[00:29:01] [SPEAKER_06]: on where we have a change order process

[00:29:03] [SPEAKER_06]: where we're documenting every

[00:29:05] [SPEAKER_06]: change, making sure that the change

[00:29:07] [SPEAKER_06]: is seen by all the relevant stakeholders

[00:29:08] [SPEAKER_06]: and approved in a timely fashion

[00:29:11] [SPEAKER_06]: because without something like Duro

[00:29:13] [SPEAKER_06]: you're sending emails and

[00:29:15] [SPEAKER_06]: documents around and no one knows the status of

[00:29:17] [SPEAKER_06]: the things and then the final step is

[00:29:19] [SPEAKER_06]: getting all of that information, the design

[00:29:20] [SPEAKER_06]: information to the manufacturing

[00:29:23] [SPEAKER_06]: team themselves so we have

[00:29:25] [SPEAKER_06]: integrations where we kind of push

[00:29:27] [SPEAKER_06]: that to ERP like

[00:29:29] [SPEAKER_06]: NetSuite or we push it to an MES

[00:29:31] [SPEAKER_06]: platform to make sure that the manufacturers

[00:29:33] [SPEAKER_06]: have accurate data as well

[00:29:34] [SPEAKER_04]: so it's like a really awesome

[00:29:37] [SPEAKER_04]: super smart office

[00:29:39] [SPEAKER_04]: assistant that is also

[00:29:41] [SPEAKER_04]: a project manager that

[00:29:43] [SPEAKER_04]: never forgets anything

[00:29:46] [SPEAKER_06]: I like that, I like that

[00:29:47] [SPEAKER_06]: if Duro was a person

[00:29:49] [SPEAKER_04]: if Duro was a person, yes

[00:29:51] [SPEAKER_04]: alright, one of the

[00:29:53] [SPEAKER_04]: last questions I ask is as

[00:29:55] [SPEAKER_04]: we go through and we unfolded

[00:29:57] [SPEAKER_04]: a couple of these concepts

[00:29:59] [SPEAKER_04]: what thoughts do you want

[00:30:01] [SPEAKER_04]: to leave our audience with today

[00:30:03] [SPEAKER_04]: what do you want them to mull around

[00:30:05] [SPEAKER_04]: as they walk through their day going

[00:30:07] [SPEAKER_04]: you know I never thought of it that way

[00:30:10] [SPEAKER_06]: well I think of people

[00:30:11] [SPEAKER_06]: who are listening and they're in the kind of the

[00:30:13] [SPEAKER_06]: space industry I would love them to go check out

[00:30:15] [SPEAKER_06]: Duro of course like where

[00:30:17] [SPEAKER_06]: getduro.com, love to check out our

[00:30:19] [SPEAKER_06]: website even see how

[00:30:21] [SPEAKER_06]: we could potentially help and then if you're

[00:30:24] [SPEAKER_06]: anyone in marketing I think

[00:30:25] [SPEAKER_06]: you know let's like we said let's try

[00:30:27] [SPEAKER_06]: and put some more fun into the marketing

[00:30:29] [SPEAKER_06]: and figure out ways to kind of

[00:30:31] [SPEAKER_06]: collaborate and kind of share ideas

[00:30:33] [SPEAKER_06]: a little more and then for

[00:30:35] [SPEAKER_06]: the general public would love to

[00:30:37] [SPEAKER_06]: encourage people to track

[00:30:39] [SPEAKER_06]: some of the trends and things in space because they think it's really

[00:30:41] [SPEAKER_06]: fascinating or the or the solutions

[00:30:43] [SPEAKER_06]: that are being built around like kind of

[00:30:45] [SPEAKER_06]: climate data like

[00:30:47] [SPEAKER_06]: you know mining asteroids

[00:30:49] [SPEAKER_06]: for materials there's some kind of like

[00:30:51] [SPEAKER_06]: energy solutions it's really kind of

[00:30:53] [SPEAKER_06]: an innovative field so

[00:30:56] [SPEAKER_06]: lots to learn

[00:30:56] [SPEAKER_04]: yeah and in those a lot of those

[00:30:59] [SPEAKER_04]: technologies that are being developed

[00:31:01] [SPEAKER_04]: up there are very green

[00:31:03] [SPEAKER_04]: because like I tell

[00:31:05] [SPEAKER_04]: a lot of the students I work with

[00:31:07] [SPEAKER_04]: there's no dinosaurs on the moon so

[00:31:09] [SPEAKER_04]: we've got to figure out another way to get

[00:31:11] [SPEAKER_04]: beyond the moon without using

[00:31:13] [SPEAKER_04]: fossil fuels and that sort of thing and

[00:31:15] [SPEAKER_04]: and a lot

[00:31:17] [SPEAKER_04]: of that tech green technology

[00:31:19] [SPEAKER_04]: it comes back down to earth

[00:31:20] [SPEAKER_04]: and we're able to get

[00:31:23] [SPEAKER_04]: a lot of benefit from it for example

[00:31:25] [SPEAKER_04]: in the International Space Station

[00:31:27] [SPEAKER_04]: they have learned how to filter

[00:31:29] [SPEAKER_04]: the water and filter their

[00:31:31] [SPEAKER_04]: pee to where it's actually cleaner

[00:31:33] [SPEAKER_04]: water than what we get down here

[00:31:35] [SPEAKER_04]: and they clean the air and all

[00:31:37] [SPEAKER_04]: that technology just trickles down

[00:31:39] [SPEAKER_04]: down to here so

[00:31:41] [SPEAKER_04]: please do understand that space

[00:31:43] [SPEAKER_04]: runs our world and

[00:31:45] [SPEAKER_04]: that the technology

[00:31:47] [SPEAKER_04]: that's developed up there

[00:31:49] [SPEAKER_04]: is benefiting our world

[00:31:51] [SPEAKER_06]: absolutely

[00:31:53] [SPEAKER_04]: very cool a special

[00:31:55] [SPEAKER_04]: thanks to Aphrodite Brimsmead

[00:31:57] [SPEAKER_04]: Director of Product Marketing

[00:31:59] [SPEAKER_04]: at Duro for sharing her journey

[00:32:01] [SPEAKER_04]: to marketing and to space

[00:32:04] [SPEAKER_04]: information in today's

[00:32:05] [SPEAKER_04]: episode can be found in the show notes

[00:32:08] [SPEAKER_04]: at SpaceMarketingPodcast.com

[00:32:11] [SPEAKER_04]: Please like and subscribe

[00:32:13] [SPEAKER_04]: to the Space Marketing Podcast

[00:32:15] [SPEAKER_04]: to help us get the word out about this

[00:32:17] [SPEAKER_04]: incredible industry of space

[00:32:20] [SPEAKER_04]: I hope that

[00:32:21] [SPEAKER_04]: you have found this podcast

[00:32:23] [SPEAKER_04]: useful for your journey

[00:32:25] [SPEAKER_04]: as you reach for the

[00:32:28] [SPEAKER_04]: stars

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