Space Sustainability with guest Daniel Smith with AstroAgency

[00:00:00] My dad works in B2B Marketing, but I never really knew what that meant.

[00:00:04] Then one day my dad came by my school for career day and told everyone in my class he was a big

[00:00:09] row-ass man. Then he just kept saying things like, the bigger the row-ass the better. Over and over.

[00:00:16] My friends still laugh at me to this day. I think it means calculating a return on ad spend?

[00:00:23] One thing's for sure. I'll be known as the row-ass man's kid for the rest of my days.

[00:00:28] Why can't you just be a fireman or a lawyer? Why? You ruined my life, dad.

[00:00:34] Not everyone gets B2B. But LinkedIn has the people who do. And with ads on LinkedIn,

[00:00:39] you'll be able to reach people based on job title, industry, likelihood to buy, and more.

[00:00:44] Start converting your B2B audience into high quality leads today. We'll even give you $100

[00:00:49] credit on your next ad campaign. Go to linkedin.com.npn to claim your credit.

[00:00:54] That's linkedin.com.npn. Terms and conditions apply. LinkedIn, the place to be. To be.

[00:01:00] You may know you're listening to this show along the Marketing Podcast Network,

[00:01:02] but did you know there are other great shows on MPN to help your business?

[00:01:07] Christy Heiler hosts a fantastic podcast called Own It. Christy, tell us more about the show.

[00:01:13] Own It is all about celebrating women and non-binary advertising agency owners.

[00:01:17] We talk about buying out of the voice club of advertising because less than 1%

[00:01:21] of ad agencies are owned by women. And where can people subscribe?

[00:01:24] You can find the podcast at untilyouownit.com. We're also on the Marketing Podcast Network

[00:01:30] at marketingpodcast.net. And of course, you can subscribe wherever you get your podcasts.

[00:01:35] You heard her. Go subscribe. Welcome to the Space Marketing Podcast,

[00:01:40] where we look at marketing principles, strategies, and tactics through the lens of space.

[00:01:45] Hi, I am your host, Izzy House. And this year, we will be meeting space

[00:01:50] industry professionals that focus on promoting their companies and space.

[00:01:55] In this episode, we will meet the space marketing professional

[00:01:59] on the agency side, Daniel Smith from Astro Agency. So lift off in three, two, one.

[00:02:08] Welcome to the Space Marketing Podcast. Information relating to our discussion today and links to

[00:02:24] the video version can be found in the episode show notes on spacemarketingpodcast.com.

[00:02:31] Please like and subscribe to the podcast. It will help more people reach beyond the atmosphere.

[00:02:40] Information in this episode is for entertainment and information only.

[00:02:44] Please consult a professional for your specific situation.

[00:02:49] In this episode of the Space Marketing Podcast, we will continue to chat with

[00:02:53] marketing professionals on the agency side. Today, we will meet Daniel Smith with Astro

[00:02:59] Agency from Edinburgh, Scotland in the UK. The UK is becoming a leader in the space industry.

[00:03:06] While most countries are looking at establishing one spaceport, the UK is building seven.

[00:03:13] They are serious about space and they are leading the way with eco-friendly facilities

[00:03:20] and launch methods. Daniel Smith with Astro Agency is raising his voice to help the UK

[00:03:26] and the world tell their story about space. He discusses his passion for showcasing the

[00:03:32] benefits of commercial space to life on earth as a columnist in newspapers, as a space commentator

[00:03:39] on CNN and BBC, and as well as on the stage at events like the UN World Space Forum in Vienna.

[00:03:48] So welcome to the podcast, Daniel. Hi, is it good to see you. Thanks for having me on.

[00:03:53] Oh, my pleasure. My pleasure. I love the journey of space and UK is doing some wonderful things.

[00:04:00] And I actually live there for a little bit. Anyway, so let's talk about you. And what was

[00:04:10] your journey to space? How did you pick space? I mean, it's only been recently that the UK has

[00:04:15] really gotten kind of excited about it. And so tell us your journey to get here.

[00:04:21] Sure. I think, yeah, I mean, for the commercial space sector is fairly new in the UK. Absolutely.

[00:04:28] That's the case. There's some deep space mission heritage and things in the past, but the commercial

[00:04:33] sector is still quite formative. So it's a really exciting time to be involved in it. And that's

[00:04:37] part of why I'm here, I guess. But I think maybe there'll be a theme throughout this discussion.

[00:04:43] I don't know. But I think it's important that people from other sides of not just space,

[00:04:49] but other industries and other walks of life that are attracted to the space sector. And I think that

[00:04:54] I'm maybe an example of that because, and this might not win me any prizes with the audience,

[00:05:00] but it didn't grow up fascinated by space beyond the obvious fascination we all have,

[00:05:04] of course, when we look up. But it wasn't that I was focused on sci-fi films or books or

[00:05:11] things. I was very much into sport and movies and music. Just space never really

[00:05:16] was something that I ever considered. I mean, maybe that was part of growing up in a council

[00:05:21] estate in Scotland. You don't really imagine it as a career or anything like that. So I guess

[00:05:27] for me, it was more the commercial opportunity in space. And I guess it was almost like the

[00:05:33] space picked me rather than me picking space. And that was thanks to someone when the first

[00:05:37] company I was involved with, I set up a company called Skyrora for the owner, Vladimir,

[00:05:42] who was living out in the States at the time. And he had really spotted this opportunity

[00:05:46] around developing the first vertical orbital launch vehicle for the UK as part of, you mentioned,

[00:05:53] space port development in the UK and the number of space ports that are under development.

[00:05:58] So he could see that what was missing here was a launch vehicle. So he had that vision.

[00:06:02] So when I had worked with him in the past, I was also involved in the IT industry and

[00:06:08] social gaming apps and things like that. And I kind of worked all over the world,

[00:06:14] Philippines and Ukraine and Gibraltar. And he had remembered me from when we'd worked in the

[00:06:19] past on other things. And he'd asked about move back to the UK. And I would set this launch

[00:06:24] vehicle company up for him, which at first I thought, Whoa, this is brand new. And it wasn't

[00:06:29] till I started to research it that I realized the opportunity. But the beauty of that is

[00:06:32] that when you're setting up a launch company, you really get to know the full sector very

[00:06:37] quickly. You get to see where the gaps are, whether that be supply chain. And obviously

[00:06:41] in the UK, it's not like the US where it's such a mature upstream sector. It was still

[00:06:48] pretty formative. This was like 2016, 2017. So you see the supply chain gaps and you see

[00:06:54] the skills gaps. I was trying to bring in engineers at any experience and launch.

[00:06:58] So to try and find the right people to drive that forward, we were thinking about

[00:07:02] regulations at the time the Space Industry Act hadn't been passed in the UK. So we were

[00:07:06] thinking how do we feed in what might be needed on regulations and how do we get that

[00:07:12] point across to the regulators, the spaceports, engaging with the different spaceports, the

[00:07:17] customers of satellite companies trying to understand who we could work with and indeed

[00:07:21] what they're doing with their satellites. And then that opened up the whole information

[00:07:24] on space data. So it was a great start for me in the industry. And I've gone on

[00:07:30] this five space companies have helped to found it. And yeah, I never could have imagined it,

[00:07:37] but it's hard to see myself anywhere else at this point, I must say.

[00:07:40] I'd like to kind of piggyback on that when about the different types of professionals,

[00:07:45] like for myself included, who would have thought marketing would be something that

[00:07:51] we do for space? And yet here we are, the industry needs all kinds of different

[00:07:56] disciplines, not just engineers. I mean, there's a desperate need for engineers.

[00:08:01] They need other professionals as well. Let's go on the marketing side and tell us about your

[00:08:07] business, which is Astro Agency. Yeah, so Astro Agency kind of came out of that experience. So

[00:08:13] I'd been involved in setting up two launch focus companies. One was Launch Procreate's firm

[00:08:18] and obviously I mentioned Skyro with Vladimir and the team. And I could just see that

[00:08:24] these gaps were out there and particularly around supply chain. And also there was a

[00:08:29] perception issue in the industry too, I felt that when you talk to people, particularly again

[00:08:32] in the UK and particularly in Scotland where I'm based, it was just interesting to see what

[00:08:39] how people reacted when you talked about the space sector and the importance of the space

[00:08:42] sector in our everyday lives. And so more and more I had this idea in my head that

[00:08:48] I was a big fan of the TV show Mad Men, which I'm sure you've seen. And I must be watching

[00:08:53] around that time as well. And I thought, you know, space needs an ad agency, it needs a madman

[00:08:58] to get the word out and word and to help connect it better.

[00:09:02] And so that was it really. It was about trying to highlight to, particularly to companies that

[00:09:07] aren't involved in the space sector at the moment, how they can be part of the upstream

[00:09:11] supply chain. So how they can create a new revenue stream for their business by supporting

[00:09:14] launch companies or space ports or satellite companies or whatever it might be. But also

[00:09:19] trying to get the word out to businesses and governments around the benefits of space data.

[00:09:24] So why are we launching satellites in the first place and trying to really raise awareness

[00:09:29] in the opportunities and the fact that when it comes to space data,

[00:09:33] the benefits it can bring a few are really limited only by your imagination. So

[00:09:37] I just felt none of that was getting out there and there was a real focus on

[00:09:41] kind of astronauts and deep space missions, et cetera, Mars and things. And I thought

[00:09:46] if we're going to boost the commercial space sector, we need to be telling the story better.

[00:09:50] So that was that was a kind of start for Astro agency.

[00:09:54] Not only do we have this lack of knowledge to the public, but there's a lack of awareness

[00:10:01] of how it is in their life. I mean, how many people carry a cell phone in their pocket?

[00:10:06] Yet they don't realize that the coatings in the camera came from space adventures and the

[00:10:14] satellite data itself, the maps, the communication, even the downloading of anything is all satellite

[00:10:22] driven. But yet they don't think of space. So there's a very big disconnect right now with

[00:10:28] the public in how space affects their life. It's just forgotten. So that is one of the

[00:10:34] jobs that we have is to bring it to their awareness and make sure that they do know that space is

[00:10:40] critical for them. Absolutely. And I think it's a global issue that as well, Izzy, that's something

[00:10:45] that's not just in the UK or in Europe or the US. It's something everywhere. And it's why

[00:10:50] Astro agency was set up to be global because we realized that there's an opportunity to tell

[00:10:54] that story and raise awareness everywhere. And we have people dotted around all around 20 staff

[00:10:59] dotted around all over the world and looking at new offices now looking at US office,

[00:11:03] which is really exciting for the year ahead. And we work with around 52 commercial space companies.

[00:11:10] So some big names, Euro consults by our global clear space. But we also work with seven government

[00:11:15] agencies around different countries around the world to support them on getting those messages

[00:11:20] out. So yeah, it's been a really exciting journey the last four years. I have to say.

[00:11:25] Yes, space definitely needs marketing professionals for sure.

[00:11:29] Yeah. You said you set up five companies and another one of your companies is actually one that I'm

[00:11:36] very excited about as well. And that's fire arrow. Can you tell us a little bit about fire arrow

[00:11:42] and what it does? Definitely. Yeah, I'd be delighted to. So very different from Astro agency. This

[00:11:48] is a company that is really leveraging the team's knowledge on developing spaceports

[00:11:54] from the UK, both horizontal and vertical spaceports. And it's actually trying to export that knowledge.

[00:12:00] So we can see and you just need to look at your open sub report to see that there's more than 90

[00:12:05] countries around around the world that are involved in carrying out some kind of space activity.

[00:12:11] And there's a lot of countries now that are also looking at developing their own launch

[00:12:15] capability sovereign launch capability if you want to call it that so they can have their

[00:12:19] own control their own access to space for their own satellite and space infrastructure.

[00:12:24] And so the idea with fire arrow is well, let's help other countries around the world to do that.

[00:12:27] Let's help them to build their spaceport design and build their spaceports and the team at fire

[00:12:32] arrow and the associates of fire. It was a really interesting wide network of all work together

[00:12:36] on these projects in the UK. And they're basically trying to drive down the cost. So look at this

[00:12:41] new space approach of you if you will around around them launch, which is which is quite

[00:12:48] unique is quite an interesting proposition. We're having some great conversations so I'll be out in

[00:12:51] Asia next week and in the Middle East recently to Australia there, I think they've got five

[00:12:57] spaceports under development. So there's lots of countries around the world looking at this.

[00:13:00] So fire arrow or that's why they've been established to try and fill that gap using

[00:13:05] the knowledge that they've got. And so I'm a co-founder of that organization and then

[00:13:10] focusing on as you can imagine the marketing side and the business development side and

[00:13:14] bringing in, no because of our place at Astro agency sitting kind of in the middle of the industry

[00:13:18] around the world. We get to know so many people we have so many connections and I think that's

[00:13:22] one of the reasons why the clients see us you know have that kind of USP because we're not just

[00:13:27] able to identify target audiences for our clients. We often know personally they're target audiences

[00:13:32] so we can do you know introductions and help them with sales and help them with business

[00:13:35] development pipeline. So yeah I think on the fire arrow side because of my network and the

[00:13:40] work we're doing around the world at Astro agency I'm able to really tap into that and leverage that

[00:13:45] for the fire arrow team to then have some discussions around launch capability. So yeah I know you're

[00:13:50] very involved in the spaceport side and I'm really keen to get you together with the fire arrow

[00:13:54] team at some point and that would be really cool. Very good and do you know that the space

[00:13:59] report reported last year the first quarter that there was a 48% increase in proposed

[00:14:06] spaceports around the world. It is a hot thing and just like the dawn of airports you know when

[00:14:15] commercial aviation started to take off you know this is kind of a lot like that in where

[00:14:23] it's just we're on the cusp of so many different technologies and so many different initiatives

[00:14:29] that it's just you know once it all goes you know and tips on that tipping point oh my goodness

[00:14:36] it's going to be it's going to be incredible. Some of our US audience may know you more for

[00:14:43] another initiative that you have during COVID the space bar is one of the things that you

[00:14:49] started during the lockdowns can you tell us a little bit about that? Yeah yeah absolutely and I

[00:14:54] think we probably do have a better there's more brand awareness in space bar than most of the

[00:14:59] things I'm involved in it's funny how it works out but when the when the pandemic set in and we'd

[00:15:03] only just kind of set up after agency at the time I realized you know this industry it's so

[00:15:09] events driven we go to so many space events which isn't particularly sustainable we try to

[00:15:13] do as many online as possible but you could do a space event a week it's really quite crazy

[00:15:18] at the moment and when the pandemic in particular the lockdowns set in I thought well this is going

[00:15:25] to be a challenge for our industry because we're so used to going to these events and engaging

[00:15:28] whether it's upstream, downstream whatever the the angle is and I just thought this is going to be a

[00:15:33] real issue because we're such a young the commercial space sector particularly in Europe it's it's

[00:15:39] so formative that we're going to lose some of that engagement well you know it's going to

[00:15:42] it's going to be a real downside. The company is being able to find new partners, new contracts,

[00:15:47] new staff, new team members right it was I just was quite concerned about that so I happened to put

[00:15:52] a zoom link through the astro agency channels and say look if you're around and join us on zoom

[00:15:58] tonight and bring a coffee, bring a beer whatever you feel like and let's have a chat and see how

[00:16:03] we can help you know let's help each other essentially so yeah the first the first one

[00:16:07] there were about 10 people joined most of the people that I knew and went on for quite a few

[00:16:12] hours I must say because everyone was so starved with that interaction but within a few weeks

[00:16:16] we had hundreds of people joining and I think we peaked it around 350 when we had a couple of

[00:16:22] astronauts dropped into the space bar and word just really got out and it was really great you

[00:16:26] know okay it wasn't a revenue earner for us or anything like that but it did get our name out

[00:16:31] there but we didn't really promote astro agency we made it I didn't want it to be like that I

[00:16:35] wanted it to be more I come on let's just hang out and help each other out but I'm sure

[00:16:39] there's there's no doubt it definitely helped us our brand in those early days

[00:16:43] but yeah it was a great initiative still going as well we do it monthly now do it on YouTube

[00:16:48] sponsors and we have a production company we have a fantastic host Dallas Campbell who's got

[00:16:54] to be one of the best space and science communicators in the world with Susie Ember, Professor Susie Ember

[00:16:58] they're just a fantastic team so they host it for us now and we've started to do offline

[00:17:02] space bars so we've had events and UK Space Agency events and other events have

[00:17:07] reached out to us and say would you run a space bar at the end and I think then the

[00:17:10] beauty of space bar was that idea that you're not it's not like a typical company where you

[00:17:14] sit there and you watch the experts talk it was more look this is the subject for tonight

[00:17:18] and you can imagine on zoom having 300 people raise your hand if you want to be part of this

[00:17:24] and we'll pick five people and it was great because you could have an investor you could have

[00:17:28] a new graduate you could have a space enthusiast you could have a CEO you could have a space

[00:17:31] agency representative and that mixture was really good it just gave everybody you know you're

[00:17:36] all in the same in space bar everybody's on the same level there's no okay you know this person's

[00:17:39] got this experience so we must all listen and there's a place for that but it wasn't space bar

[00:17:44] you know space bar was about let's give everybody any cool voice and then since then you know we

[00:17:49] thought about stopping it so many times because it takes up so much time to arrange a space bar

[00:17:53] and we were trying to get the business going and help the clients out but every time I'd go to

[00:17:57] an event someone would come over and say you know oh you're the space bar guy I got a job because

[00:18:01] of you or you know we signed an MOU because of someone we met in the space bar during the

[00:18:05] pandemic and I just felt it was such a nice feeling you know and so something we're really proud of

[00:18:11] so yeah we're keen to do more of those we'd love to take take over to the US we have a couple of

[00:18:15] events so yeah we'd love to do a space bar live in the US when we do that big deal bring it on I

[00:18:22] will I will be there you know I hopefully will be there one day in the UK too because

[00:18:28] I love the UK I love living there and it and I and I do I am keen to get back

[00:18:37] at least for a visit hold on to your boosters we will be right back with guest Daniel Smith

[00:18:44] with Astro agency after a brief message from our sponsors please like and subscribe to

[00:18:51] the space marketing podcast so you don't miss a thing

[00:19:09] my dad works in B2B marketing but I never really knew what that meant then one day my dad came by my

[00:19:15] school for career day and told everyone in my class he was a big row as man then he just kept saying

[00:19:21] things like the bigger the row as the better over and over my friends still laugh at me to this day

[00:19:28] I think it means calculating a return on ad spend one thing is for sure I'll be known as the

[00:19:35] row as man's kid for the rest of my days why can you just be a fireman or a lawyer

[00:19:41] why you ruined my life dad not everyone gets B2B but LinkedIn has the people who do and with ads on

[00:19:48] LinkedIn you'll be able to reach people based on job title industry likelihood to buy and more

[00:19:54] start converting your B2B audience into high quality leads today we'll even give you a hundred

[00:19:58] dollar credit on your next ad campaign go to linkedin.com slash mpn to claim your credit

[00:20:03] that's linkedin.com slash mpn terms and conditions apply linkedin the place to be to be

[00:20:12] so what are some marketing challenges that you see within the space industry so we can

[00:20:19] break that down is to you know in the UK or the world or just in just the company side so

[00:20:27] what are some of the challenges you see yeah I think there are a few and I guess that's

[00:20:33] why we started in the first place because we really recognize that I think with space it's

[00:20:38] such an innovative and inspiring sector where there's so many great minds and there's so much focus on

[00:20:43] the technical development that often they go to market strategy and actually you know how do we

[00:20:48] sell this fantastic thing that we're building and we're you know we're developing sometimes that

[00:20:53] that can almost be an afterthought and so I think that can be a challenge and especially when it's

[00:20:59] such this commercial space sector is very SME driven particularly in the UK it's it

[00:21:04] there's a lot of small companies and startup companies and they don't always have the bandwidth

[00:21:10] they don't have the resource they don't have the budgets to be you know creating marketing campaigns

[00:21:14] and thinking about that go-to-market business development side they're very much focused on

[00:21:19] let's just get whatever we're developing ready for the market and so I think that remains a

[00:21:24] challenge I think you know it's not as simple as there are engineers and there are marketers and

[00:21:29] there's you know they stand on opposite sides of the room it's not it's not to that extent at all and

[00:21:35] there are a lot of people who can do both very well I'm not one of them I'm very much on the

[00:21:39] kind of business development marketing side I'm not a technical person I don't have a technical

[00:21:43] background but I do have a team at Astro Insay of technical experts that I knew we would need

[00:21:49] to make this to make this work and so yeah I would say definitely the technical development

[00:21:54] focus which is completely understandable too that can be a challenge because they're not always

[00:21:59] thinking of you know how do we how do market and I think terminology I guess that's part of that too

[00:22:04] maybe just not being familiar with how do we tell our story what is the right messaging to reach our

[00:22:08] target audience whether it's space audiences or whether they work on downstream applications

[00:22:13] and they want to reach agriculture maritime or mining or you know government agencies

[00:22:18] whatever it may be how do they translate that that language into messaging that can resonate

[00:22:23] and can and can really bring inquiries for their business so I think that's a challenge

[00:22:29] I think the perception I talked about earlier too still is still an issue outside of the sector

[00:22:34] too that I think needs to be changed from marketing agencies and marketing teams within space companies

[00:22:40] marketing departments you to think about how do we change that perception of space more

[00:22:43] to bring that new customer new investors whatever it might be from outside of the sector

[00:22:48] and yeah I think there's a real danger that we talk to ourselves a lot and I think it's really

[00:22:54] important that we try to get out of the industry and get the messages out there but all of these

[00:22:59] challenges as well I think that they're also in their opportunities aren't they they're

[00:23:03] they're they're each an area for people like yourself people like Astroid and say to

[00:23:08] to support space companies with and to support and you know CEOs and business development teams

[00:23:13] to really overcome these challenges and to help them to sell that brilliant innovation that they're

[00:23:18] working on marketing takes a lot and that's one of the things I think that many CEOs and

[00:23:26] in leaders may find surprising is that there's a lot of wheels you know a marketer

[00:23:33] is very similar in a lot of ways to an engineer an engineer solves problems that's

[00:23:39] what they're trained to do but that's what a marketer does as well we solve problems it's just our

[00:23:45] tools are different but it is an art it is a science and it is a lot that we need to do on a daily basis

[00:23:56] absolutely such a great point as well and I hadn't thought of this I like that analogy as well

[00:24:00] with the engineer yeah I think there is sometimes a perception of marketing as being you know okay

[00:24:05] we're almost space companies think right if I do my LinkedIn post then I've covered my marketing

[00:24:09] sort of thing right whereas you know it's not until they maybe speak to you where you you talk to them

[00:24:13] about the strategic angle the importance of you know developing a really good proposition

[00:24:17] that covers your company culture usp's and and really using marketing to develop that business

[00:24:23] development pipeline there's a lot to that from seo and you know the all the technical sides

[00:24:27] of marketing and then there's also you know things like this podcast getting people on the podcast

[00:24:32] what are the ways that people are consuming content now to make sure that a space company

[00:24:36] can be heard within the industry or outside the industry there's so many things events you know

[00:24:40] getting people on stage at events space events but how do we get them on stage non-space events

[00:24:44] comes back to the point on agriculture mining and and maritime and what happens so there's so

[00:24:49] much to mark it's great to hear you say that it's it's a lot it's even as a professional

[00:24:56] sometimes it's a little bit more than than then I mean it's it's a full time more than full time

[00:25:04] job to do so one of the things that I want to stress too is that even companies that aren't

[00:25:10] saying oh I need to do a campaign you know a lot of the challenges too is that these these

[00:25:15] these business owners these entrepreneurs they will think oh well I'm just getting a grant

[00:25:21] I don't need to worry about marketing well yet you still do because there's a lot of how you tell

[00:25:27] your story to investors you know that that's a very big part is that how you present yourself to

[00:25:35] investors to get that grant is very important and that's marketing too I completely appreciate

[00:25:42] that and again working for other space companies within the industry and I've seen how important

[00:25:47] investment has not seen a competitive it can be when you're looking for investment

[00:25:51] and I think yeah again we're able to show you know really sleek presentations which it

[00:25:56] shouldn't be important but we're all human right it just is yes and if you've covered in you know

[00:26:00] some of the top publications some of the top business magazines and and really credible

[00:26:06] newspapers that's going to get investors attention it just is it's going to help you stand out

[00:26:12] yeah I completely agree well they're taking your temperature they're saying how professional

[00:26:17] are you and the more professional you are the more likely you are to succeed and it is a very big

[00:26:23] connection so if you go upstage with you know something that's not prepared and doesn't have

[00:26:31] a good story you probably will not get it with all the competition that you have around

[00:26:38] for sure there's a lot of competition and again investors will want to see your pipeline what does

[00:26:42] that look like so how do you make have you create a robust pipeline a lot of that is around getting

[00:26:46] your message out so people can find you so people can reach out to you if they want to sign LOIs or

[00:26:50] MOUs or when you want to get those initial orders in to impress investors you need to be

[00:26:55] making some noise if not you can have the best technology in the world but nobody knows about

[00:27:00] you'll have to sit by and watch as somebody else some inferior product goes out there and

[00:27:04] that's a very frustrating feeling so yeah yeah if nobody knows you exist guess what they can't help

[00:27:10] you they can't buy your stuff and uh you will cease to exist yeah so okay let's talk about some of

[00:27:19] the campaigns that you've been on and the ones that you have found successful and why they were

[00:27:24] successful okay yeah that's a really good question because they're so varied I guess the ones that

[00:27:31] really stick out for me are aware you know a lot of what we do is within the space sector so you

[00:27:37] know it might be you know component manufacturers looking for satellite customers or launch vehicle

[00:27:42] developers looking for for satellites and or spaceports looking for launchers but what I

[00:27:49] really excites me is when we start to take space outside of the sector which we've talked a

[00:27:54] little bit about today so I think that's yeah that's where that's those types of campaigns

[00:28:00] that come to mind initially for me so I think you know we're working on something at the moment

[00:28:04] with the UK Space Agency and Clear Space and also with Astroscale around the active debris

[00:28:11] removal and it's a real passion for me space sustainability which I feel is a really broad

[00:28:17] a broad area and it doesn't just involve in orbit sustainability but that's that's

[00:28:22] been one of the sustainability projects we're working on just now and for that I think a lot

[00:28:27] of it was driven by you know how do we because Space Agency are funding it's going to be a very

[00:28:32] big mission for the UK in the next few years and active debris removal mission real flagship mission

[00:28:37] and so part of that you know ultimately Space Agency is a government agency it's taxpayers money

[00:28:40] that's going to be used for this type of work so how do we make sure that people can see why

[00:28:45] this has been selected and why the government feel this is so important and again it's back

[00:28:50] to that perception and then people are looking at that thing why we spend all this money

[00:28:54] in space it's you know important people there are no banks in space right the money's been spent

[00:28:58] here the technology being built on earth the jobs are being created on earth and so there's

[00:29:04] a campaign we did with Clear Space and Astroscale and the UK Space Agency where we went to

[00:29:11] music festivals and science festivals to try and reach these other audiences and to try and

[00:29:16] alert them to the importance of this mission on one hand but also the absolutely terrifying

[00:29:23] situation of space sustainability and you've mentioned earlier in the call how many times we

[00:29:27] all use space data in everyday lives and how much we rely on satellite information

[00:29:33] so if we were to lose all of that we'd be in real trouble I mean it's quite scary when

[00:29:37] you think about it and so I think the more that we can get that message out there particularly

[00:29:41] to young people it's really important so we did a big campaign at it was called the Blue Dot

[00:29:46] Festival in the UK which was a summer festival and then the new scientists live in London

[00:29:53] and yeah it was just great it was just great to be to be there to see the team those different

[00:29:58] teams coming together and really engaging with with those those individuals who hadn't thought of

[00:30:04] you know why they didn't even realize that there was a problem with space junk or

[00:30:09] defunct satellites and what have you and literally millions of pieces of fragments

[00:30:13] that are like flying bullets up there you know traveling around these assets that are so

[00:30:17] critical for everyday lives faster than bullets yeah exactly they're faster than bullets and I remember

[00:30:25] at one of the events we were speaking on stage and I remember I was in the audience and I remember

[00:30:31] there was a mention of how many times the space station has had to move to avoid debris

[00:30:36] and it was a little gasp from the audience you know this but they could clearly see in their

[00:30:41] minds this this idea that you know what what if debris was to strike the space station so as much

[00:30:47] as it's about the assets up there it's also about you know human lives and as more space

[00:30:51] stations develop in the future you know it's right there's going to be more and more things that

[00:30:54] are are under threat so yeah I'm very passionate about the sustainability side so it really ticked

[00:30:59] all the boxes for me that campaign because if we're getting out there and they got a lot of really

[00:31:03] good coverage in you know clear space where it went on to win um they've recently been in Forbes

[00:31:09] magazine top 100 you know technology inventions and a lot of BBC interest and it's just great to see

[00:31:17] that marketing campaign because it was quite I mean saying new to us but different for us to say right

[00:31:21] we're not after the space audience this thing we're telling the space stories to non-space audiences

[00:31:26] to governments to young people and new to everyday people in all walks of life and so yeah it was

[00:31:32] really exciting to work on something so different and then to see the effect that it's had

[00:31:37] that's probably been well it's one of my favorite campaigns we do a lot of spire as well this act like

[00:31:42] manufacturer again on trying to reach insurance and trying to reach utilities and trying to reach

[00:31:48] you know all these other industries too and I really enjoy those campaigns as well because you're

[00:31:52] really trying to transform that technical language and those incredible capabilities that Spire have

[00:31:58] into something that will just as I say resonate with those other these other audiences

[00:32:03] so those are the campaigns yeah that they're really exciting one of the things that UK is

[00:32:09] fast being known for is say like you just said space sustainability but also not just up there

[00:32:17] but down here you know we're the spaceports that are being built they're not being built

[00:32:22] traditionally they're being built with sustainability in mind in zero carbon and

[00:32:28] alternative fuels and how important is this narrative for the space industry

[00:32:35] and you recently were at COPD 28 in Dubai if you want to tell us a little bit more about that

[00:32:42] I'm really honored to be invited over to to cop with you know to be in the blue zone with

[00:32:47] all the business leaders presidents and world leaders talking about the importance of net

[00:32:51] zero in the drive towards net zero and so to be able to you know I was there and I was talking

[00:32:57] on stage with Scotland's first minister and also with with Anusha Ansari the ex-prize

[00:33:03] astronaut and a number of other individuals so it was a real it was a great moment and it was

[00:33:08] just great to be part of that voice for the space sector at such a high profile event

[00:33:13] focused on net zero so to answer your question I would say it's the biggest challenge we've

[00:33:17] got it's the biggest challenge 100 you know there's nothing more important for the space industry I think

[00:33:24] the more we look at holistically not just as an orbit but also you know you're absolutely

[00:33:29] you're absolutely right you know we need to protect Earth's environment because what's more

[00:33:33] important than that so the more that we can do ultimately it launches the enabler for getting

[00:33:38] all that important information from satellites to support our environment and but if you can

[00:33:43] also drive down the environmental impact of launch whether that's through the supply chain

[00:33:46] whether that's the amount of people driving to watch launches whether it's sustainable fuels

[00:33:51] something I was involved with back in my skyrore days and spaceport development which I'm involved

[00:33:56] within the pyro side the more you can drive all that the environmental impact then on that plus

[00:34:02] year that's enabling the information to come back from earth to earth that can help and

[00:34:07] that's that's going to that's going to help the space sector to contribute to net zero and if

[00:34:11] anybody had ever said to you you know 10 years ago oh could the space zero be working towards

[00:34:16] net zero and contributing to net zero goals you most people would say well I've seen a launch there's

[00:34:21] nothing sustainable about that right and so I think it's again changing the perception because

[00:34:25] there's so much great work being done and the UK is really it's great to hear you say that say

[00:34:30] that and that it's being recognized because UK really is trying to position itself as leading

[00:34:34] by example on a thought leader we're quite fortunate on the launch side because we're

[00:34:38] we're developing from from nothing from scrap so there's an opportunity to build

[00:34:41] sustainability into the way that we develop our spaceport the way that we develop our

[00:34:45] launch sector and really look at that design for the Mays when it comes to satellites as well in

[00:34:51] the orbiting so yeah I just I don't think there's a more important part for the sector because

[00:34:57] the more that we damage the environment through space activity the less likely people are going

[00:35:01] to get behind space and talking of an orbit you know all it's going to take and we know

[00:35:06] that satellites have already been struck by by debris space stations having to move

[00:35:11] it only takes a huge catastrophic collision for us to lose so much that we rely on and it could be a

[00:35:17] huge you know issue for the industry it could help they could destroy the industry let's

[00:35:23] basically we'll look at things like Kessler syndrome in the future so yeah I just don't think that

[00:35:28] there's a bigger challenge but there's also no bigger opportunity for me too so those commercial

[00:35:33] those fuels that are being created and you know the sustainable launch technologies that

[00:35:37] we're seeing around the world and the propositions by spaceports to be net zero that's all going to

[00:35:43] attract commercial activity as well so there's a there's a real business opportunity here for people

[00:35:48] if we can become more more sustainable so there's so many wins to this that I think it is really

[00:35:54] important to focus on and as I was delighted always that I've spoken South Korea space event

[00:36:00] recently UN events about sustainability asteroid and secreted the world's first space sustainability

[00:36:05] roadmap for our country so we wrote that for the Scottish government and together with our

[00:36:09] with our partners in the sector and it was just great to engage with space companies and nobody

[00:36:14] says oh this sounds expensive we're not getting behind us and we had some tough things in there

[00:36:18] you know we were saying if you can't prove that that you're moving towards sustainability

[00:36:23] in the next few years then you shouldn't have a right to access government funds

[00:36:26] and nobody says no no we can't do this everybody was behind it that we engage with

[00:36:30] and we're close network over 150 space companies Scotland but we are very close network and

[00:36:35] everybody just wants to do it the right way I think because it's the right thing to do

[00:36:40] also because it's a commercial opportunity for the UK to be seen as the goodness place in space

[00:36:44] to launch from and you know goodness spaceports in the world so yes it's great to see the

[00:36:51] interest and I think the more we can all shout about it not just marketeers but I think the

[00:36:55] people in space companies we all need to be looking at ourselves and our supply chains and

[00:36:58] how do we become more sustainable to support this industry and I really like to see you know

[00:37:03] more of a Jan max Alexander and Ray Fielding all the people who are out there talking about the

[00:37:07] importance of the secure world foundation crystal in the team there you know these guys

[00:37:13] really inspire me and to try and do more of that and to talk more about this problem because

[00:37:16] it's a problem for everybody not just the sector yeah we live in a bubble it's called

[00:37:21] the world and we've got to take care of it and that's one of the things about space is that

[00:37:27] it's full of very creative minds that can solve these problems and that is why we have so much

[00:37:34] space technology coming back down it's not about what's going on up there all that technology

[00:37:39] all that that activity benefits life here and so all of our the space initiatives like when

[00:37:48] you're talking alternative fuel that is not just going to stay in space that's going to

[00:37:54] that's going to make its way into agriculture and other types of polluting endeavors and there are

[00:38:02] going to be new fuels that the have net zero so everybody wins when we go this direction so it's

[00:38:10] it's fabulous is fabulous and most of the people that I have met in space care about that thing

[00:38:16] they don't want to pollute the environment they want to protect this beautiful place that we

[00:38:22] place that we live and that's why a lot of people go into the space industry is because of that

[00:38:28] it's not for other reasons it's it's quite a dynamic pool of people

[00:38:34] let's talk about those people and how it takes all kinds of different disciplines which most people

[00:38:41] just think about the engineers so let's talk about how to attract new talent into the space

[00:38:48] industry not just you know ping pong back and forth with the talent that we already have

[00:38:52] yet how do we get that new talent yeah again it's like it's like the sustainability side I think

[00:38:58] every space company has a responsibility to be talking about the sector and and and you know

[00:39:04] changing the perceptions of people who are looking for careers whether it's very early on

[00:39:08] graduates from university college etc or whether it's people that are in other sectors and

[00:39:13] they're trying to decide what they transition into you know whether the problem is that the

[00:39:18] and this is more maybe a european issue or uk issue you know getting the word out of the space is

[00:39:26] as a genuine career opportunity can can be quite difficult if you speak to people you know

[00:39:30] outside of the industry then then you'll be surprised I mean people aren't aware of the

[00:39:36] activity going on in the uk and that you've talked about today so whether it's just about

[00:39:41] raising awareness in the sector generally or whether it's about going out and talking about

[00:39:45] how space is actually a secure job you know I think again people might look at space and maybe

[00:39:51] they grew up wanting to be in the space sector and fascinated by you know space flight space

[00:39:56] technology and astronauts what have you and maybe it's a dream job but they think oh but it

[00:40:00] doesn't look very stable so I think it's really important to to showcase the companies that

[00:40:05] absolutely buck that trend and change their change their minds and say actually it's stable we've

[00:40:11] got a thriving commercial space sector there are companies you know decades old now in the uk

[00:40:17] so yeah just trying to change that to get more people involved but it's everyone's responsibility

[00:40:22] to talk about it and on the astro agency side it's been interesting because it's very important

[00:40:27] to us to have technical minds in the team to merge and blend with the creative minds in

[00:40:31] the team and ultimately space is there's a lot of complex you know technology that's there and

[00:40:37] often people like myself just don't don't have the ability to understand at all so it's critical

[00:40:42] that we have our technical team and we bring in these engineers and these scientists and the

[00:40:46] doctors of astro physics and all sorts of people that have been lucky enough to hire in our team

[00:40:51] but we also need these people from the creative minds and the business developers

[00:40:56] and people from other kind of you know mindsets to come in and work together

[00:41:00] and I think that's you know from a marketing perspective it's important but it's of course

[00:41:04] it's a problem for the whole industry and you know we need space lawyers we need

[00:41:08] market seers we need insurers recruitment agencies you know there's lots of skills

[00:41:13] that are that are needed to make this industry even more mature in fact I just talked to

[00:41:19] an HVAC which is a air conditioning company and the one gentleman was like oh I always wanted

[00:41:26] to be in space I'm like we need you space needs you that's exactly what I did on it was targeted

[00:41:34] to other industries trying to pull them in this is a great point yeah they just don't and I know

[00:41:40] when I first got interested in space when I was 13 I came back from Kennedy Space Center

[00:41:46] and I was all excited and I wanted to be into a career that would be selected for colonization

[00:41:54] of another planet which sounds pretty far-fetched for a 13 year old and I got looked at like I was

[00:42:00] I had three eyeballs you know is like that doesn't happen so you know that perception

[00:42:06] really knocked me back a little bit and I didn't go back into space until you know the last

[00:42:12] five years it's only been so when I went back to Kennedy Space Center which is why it's vitally

[00:42:18] important to have those kind of facilities for inspiration which is what one of the job space

[00:42:23] ports do and that's why I'm kind of passionate about it but so I have a note in our discussion

[00:42:31] also mentioned Daria being given a prestigious award so if you want to talk a little bit

[00:42:38] about that yeah I think this is this is a really interesting thing from the Astro agency side because

[00:42:42] we really we don't so much see ourselves as a marketing agency that specializes in space we

[00:42:46] see ourselves as a space company that promotes the messages for the sector and I think a great example

[00:42:53] of that recently happened where our CEO my business partner Dasha won a Sir Arthur Clark award

[00:43:00] in Liverpool from the British Interpantry Society which was celebrating its 90th

[00:43:04] anniversary of the space organization in the world and when you look at the recipient list of

[00:43:09] that award before Dasha there were astronauts and you know Sir Patrick Moore and all these

[00:43:15] incredible people you know engineers and scientists so for someone who leads a marketing agency

[00:43:20] for Dasha to win that I think it was it was great to see that again what we've just talked

[00:43:25] about the importance of the sector recognizing minds that aren't just the technical minds

[00:43:30] but the other people that can support the sector in various ways and provide that that guidance

[00:43:35] to the industry so yeah it was great and an Astro agency level of course it was fantastic for us the

[00:43:40] team we're just so happy because it was a case of wow you know we're really seen as a space

[00:43:44] company not so much marketing company which was ever which was always our plan and we are a lot

[00:43:48] of us are from the space sector you know as I've mentioned you know it's not just myself

[00:43:52] that's set up space companies not just myself that worked in the industry we've got people

[00:43:56] that worked in the industry for decades on our team and so we all it's important to us to feel

[00:44:01] like we're changing it from the inside you know it's it's a really great feeling that so yeah that

[00:44:06] I've won a few marketing awards but to win a space award like that was was really great and Dasha's

[00:44:11] from Ukraine as a few of our team members are indeed my wife as well so they had been a tough

[00:44:17] it's been a tough time as you can imagine and so again that was it was a real highlight in what's

[00:44:23] been a difficult couple of years in the personal level outside of the business you know so yeah

[00:44:28] and I would like to touch on that real quick because I think this message needs to get out there

[00:44:32] is that the Ukraine has been a horrible thing and Russia when it first attacked the Ukraine the

[00:44:40] very first thing it did was take out the satellites yeah yeah and just in the

[00:44:47] yeah I was thinking about this earlier on the sustainability point you know it's it's crazy to

[00:44:54] think that these ASAT tests happen in the countries will shoot their own satellites but it does feel

[00:44:59] like an act of war the more because you've mentioned the faster than bullets so if you're okay you're

[00:45:04] shooting your own satellite but if you're creating this debris cloud that's moving that fast and

[00:45:08] that's in the in the region of low earth orbit where there's so many important assets of

[00:45:12] multiple countries more and more Greece just announced the constellation yesterday that they're

[00:45:16] going to put up there you know like so many countries and so many assets important assets are

[00:45:20] used for so many crucial things that to me feels like an act of war and it's funny you mentioned

[00:45:24] that because a few months later then the full scale invasion happened so I do also see that as

[00:45:28] part of the the same yeah this is the same war and yeah interesting that's a war that you know

[00:45:37] it doesn't matter where you live in the world it can happen and there are some definite

[00:45:43] saber saver rattleings with China as well as with Russia so they see that as a front and a tactic

[00:45:52] to take a country out and so that leaves us very vulnerable so space is important in so many

[00:45:58] different respects yeah and I think the way that space and particularly imagery has been used

[00:46:04] from satellites you know and I think that that's been that's something that has broken through the

[00:46:10] space barrier I think a lot of people reading you know the newspapers and updates and websites on

[00:46:15] the war and seeing you know particularly when before the invasion happened in the weeks and

[00:46:19] months before the invasion where the troops were on the border but you could see all of that

[00:46:23] for through satellite data that was an interesting way you know it was great that people could

[00:46:27] see the benefits of of space and importance not just as we've talked about the environmental

[00:46:32] importance but the defense importance space brings as well to support us defending ourselves in

[00:46:37] these situations so yeah space has it feels like being it feels it's been more a part of that that

[00:46:43] war but maybe you know because technology is so advanced now it feels like it's been it's

[00:46:48] played a big role in that one well and it's so it's a very big lesson to learn because you

[00:46:53] know your your life can be one way one day and then the next day it can be completely changed

[00:46:59] and yeah and from Dasha's point of view you know she was suddenly grabbing her dog and her son

[00:47:06] and her mum getting in a car and driving from Ukraine to Scotland which is through several

[00:47:10] countries and leaving her husband behind you know but she didn't miss a single call with any of our

[00:47:15] clients and you know she was so determined to keep supporting the sector and support our clients

[00:47:20] but we were shocked to see her joining the calls but for her and she said it in her when she

[00:47:26] accepted speech when she won the word she said for her it was that it gave her that normality

[00:47:30] gave her that one constant in her life work work was the normal thing that she had to grab on to

[00:47:36] so she was not going to miss a single meeting because she needed that she needed that constant

[00:47:40] and so yeah you're absolutely right just turns turns everybody's and everybody that you know

[00:47:44] it's not as financial it's where you live it's your home it's everything is turned upside down

[00:47:49] and the people you know and the people you love are going through the same situation then we

[00:47:52] know lots and again my wife's from Ukraine my daughter I was actually in Ukraine a month before

[00:47:58] the invasion happened and my wife was heavily pregnant so yeah it's the people you know it's

[00:48:03] the family members and that's all plays on your mind so even if you're safe you're still worrying

[00:48:07] about other people and so very difficult yeah in this scary situation well and it was felt

[00:48:13] around the world it wasn't just you know the most horrific thing was what happened to the

[00:48:19] people of Ukraine but you know the the supply chain issues that went all around the world and all

[00:48:27] of a sudden we realized how much steel we were getting from Russia and all the things that we

[00:48:32] did not realize we were getting from that area of the world all of a sudden that was a problem

[00:48:38] yeah no absolutely so it was felt around the world just not in ways that were as dramatic

[00:48:45] so and and I hope that is over soon yes absolutely okay so on a positive note let's uh

[00:48:54] let's go where we see the space industry in the next 10 to 20 years and and I know space is a long

[00:49:00] game but I there are so many changes I believe are getting ready to happen in the next 10 years

[00:49:07] you know by 2030 by 2035 I am we're going to be looking at a completely different

[00:49:13] different landscape of things so what's your vision on what the space industry is going to do in the next

[00:49:19] 20 10 to 20 years yeah it seems like it's all moving so fast I've been in the industry now since

[00:49:26] as I say 2016 or so and it's changed so dramatically particularly the new space the commercial

[00:49:31] space sector it's all moving so fast and yeah I'd like to think a lot more there'll be a

[00:49:36] lot more technology transfer happening from the sector outside of the center but also a lot more

[00:49:43] people and technology transitioning into the sector too to support the growth of the industry

[00:49:49] I hope that we see a lot more kind of other other industries that understand and appreciate

[00:49:55] the opportunities from the actionable insights that come from satellite data and how that can

[00:49:59] support their businesses and and really you know improve their profit margins ultimately at

[00:50:04] the end of the day and actually again you know looking at some of the companies we work with

[00:50:09] it's not as expensive as you would think to access space data or even put your own satellites into

[00:50:13] orbit so I think yeah we'll see we'll see more a lot more appreciation of the sector I think

[00:50:20] we can talk about the marketing problems a lot but I don't know what you think I definitely feel

[00:50:24] that something's changing that there is more that space is getting out there more than it was

[00:50:28] perhaps I mean commercial space rather than astronauts and kind of deep space missions

[00:50:33] which have always had good coverage in their so inspirational but that commercial element

[00:50:37] of space and the opportunities the benefits to earth from space I think it is it's improving I

[00:50:41] like to see improve more but ultimately I think it comes down to a repeat myself maybe again because

[00:50:47] you know sustainability is such an important area for me but the timelines you're mentioning

[00:50:51] they're not too far away from when you know there's so many countries are looking at net zero

[00:50:55] and reaching net zero by so I do feel that the sector needs to improve that area and it needs

[00:51:00] to become a lot more sustainable and and it's not just about in orbit as you say and it's

[00:51:05] not just about highlighting the ways that satellite data can support the environment

[00:51:09] it is about that on-the-ground sustainability right through to the supply chains even looking at you

[00:51:13] know what is the what is the environmental effect of crunching all the data that comes

[00:51:18] then from satellites as well that's going to have a big a big you know footprint too so there's

[00:51:23] so many broader areas that you can look at and I think you know but there's a company

[00:51:27] that we work with that are changed the way that they package up their components and send them

[00:51:31] out to to clients so it's interesting to see the space sector even looking at packaging and how we

[00:51:37] can have more sustainable packaging so the more that we can tick all these boxes from the sustainable

[00:51:42] fuels the spaceport but even the way that we transport the the technology the components

[00:51:46] of subsystems that we're building in the industry I think it's really key so yeah for me

[00:51:51] for me I'd like to see I really hope we'll see a far more sustainable sector and one that

[00:51:55] we can really be proud of and we can shout about you know we did a lot of work with friends

[00:51:59] of the earth in the UK and in Scotland and it was great to work with an environmental charity and at

[00:52:04] first it was difficult as you can imagine especially with my launch background and I had some interesting

[00:52:09] questions and challenges there but they really appreciated that we genuinely wanted to do something

[00:52:15] and when we wrote the sustainability roadmap for space Scotland and for you know for the sector

[00:52:21] here and for the wider UK sector they there was definitely that appreciation that okay you're

[00:52:25] making a you're trying to make a difference and they drew parallels from the enough of the whiskey

[00:52:29] sector which is also a big sector in Scotland and but the whiskey sector you know a decade ago was

[00:52:35] seen as quite a polluter as well you know the rivers and what have you but it's there's been

[00:52:39] huge change in that industry and a lot a lot more renewable energy use and you know

[00:52:46] yeah so many process processes that are far more sustainable in the way that the

[00:52:50] whiskey and wider spritzer are made in the UK and friends of the earth told us

[00:52:55] they said you know look to the whiskey sector and you'll see some great transferable lessons that

[00:52:59] can be learned the space industry can learn so I think it's important to learn from other

[00:53:03] industries wherever we can but yeah driving down the environmental impact of space over the next

[00:53:08] 10 years I feel like that's got to be a huge area of focus. I completely agree so take and

[00:53:15] keep this world blue you know let's not do anything different to it because it's it's

[00:53:22] the climate is in a little bit more of a crisis than we talk about so that's I think something

[00:53:28] that needs to be talked about more so okay so I'll always end with this this particular question

[00:53:35] because you know what thoughts do you want our audience to leave with today what do you

[00:53:41] want them to go around mulling around in their heads as they're going hmm never thought of it that

[00:53:46] way so what are those thoughts? I would say how can you what is it that you can do today tomorrow

[00:53:54] this week to showcase the benefits that space can have on earth to people that didn't know

[00:54:00] you know because it's a nice feeling when you tell somebody all the ways that we access

[00:54:03] satellite data every day and you can see their response oh I never thought about that and

[00:54:08] you know the more that we can get that message out and we've talked a lot about it today

[00:54:11] um the better so that yeah I would say that that would be it you know how can we all

[00:54:16] particularly marketeers like a lot of your audience will be people in the marketing

[00:54:20] who are passionate about space and marketing well let's let's use those two incredible

[00:54:24] industries incredibly exciting professions to be part of um to get that message out

[00:54:29] to anybody that we can and just try and inform people of how important space technology is

[00:54:34] not so much for space but for us I know absolutely and I and I love the term marketeer

[00:54:42] my I was never thought of that term so I love that I just do so well thank you so much for

[00:54:50] spending your morning afternoon with us so it is been a pleasure and I can't wait to meet you

[00:54:56] for it in in person and uh and support the initiatives that you're doing so kudos

[00:55:03] yeah I almost made it to the space but space and space for event in Florida and and we'll be over

[00:55:09] in the US this year so I'll keep you posted it'd be great to see you and do let us know if you're

[00:55:12] over in the UK or anywhere in Europe yeah it'd be great to meet up finally in person

[00:55:17] but I I do plan on coming over that way so uh and and this was speaking of the spaceport

[00:55:24] event it was the biggest one we've ever had so next year will even be bigger so you definitely

[00:55:29] don't want to miss that so can I send can I send a special thanks to Daniel Smith with Astro agency

[00:55:38] for sharing his journey to space be sure to check out his links listed in today's show notes

[00:55:44] please like and subscribe to the space marketing podcast so you can get the word out about this

[00:55:49] incredible industry of space I hope that you have found this podcast useful for your journey

[00:55:58] as you reach for the stars

[00:56:19] this podcast is heard along the marketing podcast network for more great marketing podcasts visit

[00:56:28] marketing podcasts.net